Media Buyers Say Twitter/X Less Effective Than Social Media
- by Robert Williams , September 8, 2023
Serial tech entrepreneur Elon Musk almost a year ago completed his takeover of Twitter, beginning a process of revamping its management, business model and brand name. Now known as “X,” the company is still mostly dependent on advertising for revenue.
Twitter for years grappled with user-generated content that was objectionable …
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