- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
Television News Daily, Wayne Friedman - Friday, October 4, 2024
Warner Bros. Discovery's Max was largely responsible for the decline in airin ...
- Johnson To Head Growth For Apollo Partners
MAD, Fern Siegel - Tuesday, October 1, 2024
Joining from Duncan Channon/San Francisco, she will work to enhance the agency ...
- Unilever Divvies Up Media Assignments
MAD, Steve McClellan - Monday, September 30, 2024
In what was seen by many as a "must win" for WP ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?
MediaDailyNews, Joe Mandese - Monday, September 30, 2024
As the lines between conventional place-based ad networks and retail media networ ...
- Belle Tire Awards Cramer-Krasselt Media, Creative, Analytics Remit
MAD, Steve McClellan - Thursday, September 26, 2024
The Southfield, MI-based retail chain has 182 locations across the Midwest a ...
- BarkleyOKRP Named Marketing AOR For National Pork Board
MAD, Steve McClellan - Thursday, September 26, 2024
The assignment includes a fully integrated marketing approach for pork, including strateg ...
- TikTok Bans Russian State Media Ahead Of U.S. Presidential Election
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
TikTok will officially remove several Russian state media outlets from its platfo ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- Hanson Dodge Wins Lixil's Americas Media Account
MAD, Steve McClellan - Tuesday, September 24, 2024
Under the new alignment, HD will be responsible for integrating all med ...
- RocketMill Becomes 'PMG,' Combined Shop Touts $6.7B In Media Billings
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2024
RocketMill, the U.K-based agency acquired by PMG in December, has transitioned i ...
- Apollo Partners Expands Staff
People on the Move, Fern Siegel - Monday, September 23, 2024
Windia Dieudonne, its new director of activation, is based in New Y ...
- Legacy Media Consolidation Not The Answer - Or 'Hegemony': Barry Diller
TV Watch, Wayne Friedman - Tuesday, September 24, 2024
"if you have a route to distribution, meaning you can get yo ...
- Trump Media Faces Voter And Shareholder Marketing Spin
TV Watch, Wayne Friedman - Monday, September 23, 2024
The value of Trump Media is now $3 billion. Trump owns mo ...
- Tauck Travels With SwellShark, New Media AOR
Accounts on the Move, Fern Siegel - Thursday, September 19, 2024
The nearly 100-year-old account was awarded after a competitive pitch. ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Digitas Unveils Newest S.W.A.T. Iteration
MAD, Fern Siegel - Wednesday, September 18, 2024
The agency has teamed with TikTok, KERV.ai, GoPuff and Epsilon Digital. ...
- Canvas Taps Dentsu's Patil-Sayed As Analytics Chief
MediaDailyNews, Joe Mandese - Thursday, September 19, 2024
Prior to joining Dentsu's Carat unit in 2011, Anita Patil-Sayed was ...
- The Search For Truth In Advertising
Media Insider, Cory Treffiletti - Wednesday, September 18, 2024
My kids believe all channels equally, and it is my job ...
- Havas Study Details Attention Needed To Drive Brand Outcomes
MAD, Steve McClellan - Monday, September 16, 2024
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
Walmart's plans to use its ad business and other digital services ...
- PHD Taps GroupM Veteran To Fill New C-Suite Role
MAD, Steve McClellan - Friday, September 13, 2024
Vincent Rebeix has been named the agency's first global chief operating office ...
- Social Media, Youth, AI And The Fight For Our Future
Media Insider, Steven Rosenbaum - Monday, September 16, 2024
At an event focused on one of the most urgent issues ...
- Novus Named Media AOR For DePaul University
Accounts on the Move, Fern Siegel - Tuesday, September 10, 2024
DePaul is one of the largest Catholic institutions in the U.S. ...
- eBay Selects Dentsu's iProspect As Global Media Agency
MAD, Steve McClellan - Wednesday, September 4, 2024
The company spends an estimated $395 million on measured media annually, accordi ...
- WPP, OMG Big Winners In $5B Amazon Media Review
MAD, Steve McClellan - Wednesday, September 4, 2024
Under the new arrangement, OMG will handle the Americas and WPP wi ...
- Antitrust, Privacy, Transparency, 'Just A Gal/Guy' Agencies Take Center Stage
Media Insider, Dave Morgan - Thursday, September 5, 2024
There's a lot of change in the digital ad industry - a ...
- GroupM Taps Hartell As EssenceMediacom U.S. CEO
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
Richard Hartell, formerly head of GroupM's Media Futures Group, fills an inter ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...
- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- IPG Launches Mediabrands Health, Taps Initiative's Gordon-Ring To Lead It
MAD, Steve McClellan - Thursday, August 29, 2024
Working with other IPG units, the new operation will offer "scaled, glob ...