- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- Conservatives Perceived As Having Most Negative Media Representation
Marketing Politics Weekly, Joe Mandese - Thursday, January 25, 2024
Not surprisingly, Americans perceive Liberals as being depicted more positively and garneri ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- 2023 Executive of the Year: Bill Koenigsberg
Agency of the Year, Joe Mandese - Monday, January 22, 2024
MediaPost selected Koenigsberg as our media executive of the year for h ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Sunday, January 21, 2024
The review follows the appointment of the company's new marketing chief, E ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Gap Inc. Reviews Its $190 Million U.S. Media Assignment
MAD, Steve McClellan - Wednesday, January 17, 2024
The long-time incumbent is Omnicom's PHD. A source with knowledge of t ...
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
Mediapsssst, Richard Whitman - Tuesday, January 16, 2024
LP co-founder Rick Wilson woke up at 3:00 AM one day la ...
- Fox Designates Blockchain To Authenticate Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, January 15, 2024
Fox is in discussions with media companies to use its blockchain protoc ...
- Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice
MediaDailyNews, Joe Mandese - Thursday, January 11, 2024
"Reed Smith remains the ANA's counsel and I am now counsel ...
- OMG Taps O'Connell For Newly Created Intel Role
MAD, Steve McClellan - Tuesday, January 9, 2024
Joanna O'Connell has been named chief intelligence officer, North America and wi ...
- GYK Antler Taps Telian As Head Of Media
People on the Move, Fern Siegel - Monday, January 8, 2024
Telian has overseen creative and performance-driven media programs for New Balance, Bo ...
- Zimmermann Heads Criteo's Global Retail Media Practice
MAD, Fern Siegel - Thursday, January 4, 2024
The company is "building solutions to create an ecosystem that drives t ...
- Baidu's Live Streaming Plans Fail To Materialize
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
Baidu's $3.6 billion deal for Joyy's YY Live has expired three yea ...
- Malware Restores Deleted Cookies To Break Into Google Accounts
MediaDailyNews, Laurie Sullivan - Tuesday, January 2, 2024
Here's one more reason to say goodbye to tracking browser cookies. ...
- Most Read MAD Stories Of 2023
Mediapsssst, Richard Whitman - Thursday, December 28, 2023
Stories about programmatic media problems, Adland AI joint ventures, mergers and acquisitio ...
- Middle-Aged White People Team Up To Segment Streamers
Planning & Buying Insider, Joe Mandese - Friday, December 29, 2023
In case you're looking to segment American consumer audiences based on the ...
- Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
TV Watch, Wayne Friedman - Thursday, December 28, 2023
WBD CEO David Zaslav is pushing for more bundling of all streami ...
- 3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change
Media 3.0, Joe Mandese - Wednesday, December 27, 2023
It has been years since former IPG Media Lab futurist Josh Lovis ...
- The Psychic's Brain: Ephron On Attentiveness
Planning & Buying Insider, Joe Mandese - Tuesday, December 26, 2023
Erwin Ephron taught me there is no perfect form of media researc ...
- Dentsu's 2024 Media Trends Report
Mediapsssst, Richard Whitman - Tuesday, December 19, 2023
Dentsu's report takes a deep dive into the impact generative AI wi ...
- A Legacy Of Misinformation
Red, White & Blog, Joe Mandese - Wednesday, December 20, 2023
Naming legacy news media the "Misinformer of the Year" is a fa ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- Assembly Names Acampora CEO, Townsend Shifts Focus To EMEA
MAD, Steve McClellan - Thursday, December 7, 2023
Acampora was previously Assembly chief operating officer. Townsend is named EMEA C ...
- Will Havas Become A Separate Public Company Again?
Mediapsssst, Richard Whitman - Thursday, December 14, 2023
Vivendi said it is studying the potential benefits of splitting into thr ...
- The Information Asymmetry Of The Year
Planning & Buying Insider, Joe Mandese - Thursday, December 14, 2023
The most ironic part about the ad industry's "information asymmetry" is th ...
- GroupM Unveils Global Retail Media/Ecommerce Training Program
MAD, Steve McClellan - Tuesday, December 12, 2023
In what the company called a first, GroupM developed the effort wi ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...