- Is Vegas Becoming The Media 3.0 Epicenter?
Media 3.0, Laurie Sullivan - Tuesday, December 12, 2023
It seems Las Vegas wants to become the media center of t ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...
- Paramount Global Sale Gains Steam? Redstone Said To Be In Talks
Television News Daily, Wayne Friedman - Sunday, December 10, 2023
Shari Redstone, president of NAI, is now in talks with potential investo ...
- Home Improvement Retailer Kingfisher Expands Retail Media Offering
Mediapsssst, Richard Whitman - Thursday, December 7, 2023
The company is expanding its partnership with Publicis Groupe's CitrusAd to laun ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Horizon's Night Market Taps Mindshare's Greenwald, Merge's Kelly
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Mara Greenwald was named SVP-commerce media and Katie Kelly SVP-commerce experience ...
- Dentsu Americas Adds Media CEO, Strategy And Client Chiefs
Mediapsssst, Richard Whitman - Wednesday, December 6, 2023
Sean Reardon has been named CEO Media Practice for the region, a ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...
- Norman Lear: Nyuk, Nyuk, Nyuk!
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Most of us would consider ourselves lucky if we could look ba ...
- Dentsu Taps 360i's Loughnane To Run X
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
Shenda Loughnane move from global managing director of 360i to global bra ...
- Dentsu Expands Retail Business, Taps Monahan To Manage It
Mediapsssst, Richard Whitman - Monday, December 4, 2023
The holding company said that for the first time its expanded offeri ...
- Comcast's Cavanagh Touts Peacock Infrastructure, Says Linear TV Still Has Wide 'Reach'
Television News Daily, Wayne Friedman - Monday, December 4, 2023
"The infrastructure that we have as we bring it to life ...
- Nexstar Media Says CW Could Be Profitable In 2025
Television News Daily, Wayne Friedman - Tuesday, December 5, 2023
An uncertain advertising market, coupled with writers' and actors' strikes, have impact ...
- Gardner Named MediaSense COO
People on the Move, Fern Siegel - Monday, November 27, 2023
Previously, Gardner was Chief Finance & Operations Officer for Britbox. ...
- Mobile Becomes 'Remote Control' For Shopping On Thanksgiving Day
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Salesforce data shows mobile has become the remote control for shopping, sa ...
- Mediahub Wins OURA Global Media Account
MAD, Steve McClellan - Tuesday, November 21, 2023
The agency will handle media planning, buying, and audience strategy across Nor ...
- Havas Media Buys Time From Impact Network For Resale To Clients
Mediapsssst, Richard Whitman - Monday, November 20, 2023
Havas said it intends to resell the media time to clients ...
- The Polycrisis Grinds On
Red, White & Blog, Joe Mandese - Tuesday, November 21, 2023
That's the first line in a just-released global trends report from Ipso ...
- Living In A War Zone
MediaDailyNews, Mitch Burg - Monday, November 20, 2023
I spent a decade of my career commuting from my home ...
- Dow Jones Taps Mediahub To Work With New In-House Media Unit
MAD, Steve McClellan - Thursday, November 16, 2023
The business publisher also tapped Mother and eg+ Worldwide for creative a ...
- Departing GroupM Chief McDonald Joins Ziff Davis Board
MediaDailyNews, Joe Mandese - Thursday, November 16, 2023
"We are thrilled to welcome Kirk to our board of directors," sa ...
- OMG's Hearts & Science Names Siddall Chief Media Officer
MAD, Steve McClellan - Wednesday, November 15, 2023
The role is new and follows similar appointments at sibling agencies O ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too
Red, White & Blog, Joe Mandese - Thursday, November 16, 2023
"It could be $500 million just right there," AdImpact's Kyle Roberts to ...
- GroupM, Google To Assess Impact Of Sandbox APIs On Advertising
MAD, Steve McClellan - Wednesday, November 15, 2023
The companies will be working with a select group of GroupM clien ...
- Wavemaker Retains Church & Dwight, Holistic Approach Cited
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The GroupM unit continues an 18-year relationship with the global consumer packag ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- Google Expands SGE And Publisher Traffic Into More Countries
MediaDailyNews, Laurie Sullivan - Thursday, November 9, 2023
The announcement demonstrates Google's commitment to driving traffic from search to publish ...
- Papa Johns Selects Carat For U.S. Media
Mediapsssst, Richard Whitman - Tuesday, November 7, 2023
The company spent nearly $250 million on measured media in 2022 accordi ...