- Dow Jones Taps Mediahub To Work With New In-House Media Unit
MAD, Steve McClellan - Thursday, November 16, 2023
The business publisher also tapped Mother and eg+ Worldwide for creative a ...
- Departing GroupM Chief McDonald Joins Ziff Davis Board
MediaDailyNews, Joe Mandese - Thursday, November 16, 2023
"We are thrilled to welcome Kirk to our board of directors," sa ...
- OMG's Hearts & Science Names Siddall Chief Media Officer
MAD, Steve McClellan - Wednesday, November 15, 2023
The role is new and follows similar appointments at sibling agencies O ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too
Red, White & Blog, Joe Mandese - Thursday, November 16, 2023
"It could be $500 million just right there," AdImpact's Kyle Roberts to ...
- GroupM, Google To Assess Impact Of Sandbox APIs On Advertising
MAD, Steve McClellan - Wednesday, November 15, 2023
The companies will be working with a select group of GroupM clien ...
- Wavemaker Retains Church & Dwight, Holistic Approach Cited
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The GroupM unit continues an 18-year relationship with the global consumer packag ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- Google Expands SGE And Publisher Traffic Into More Countries
MediaDailyNews, Laurie Sullivan - Thursday, November 9, 2023
The announcement demonstrates Google's commitment to driving traffic from search to publish ...
- Papa Johns Selects Carat For U.S. Media
Mediapsssst, Richard Whitman - Tuesday, November 7, 2023
The company spent nearly $250 million on measured media in 2022 accordi ...
- Why Crafting An Effective Media Plan Is Like An Endurance Sport
Planning & Buying Insider, Chris Portella - Wednesday, November 8, 2023
Endurance training and media planning both require discipline, dedication, adaptability and ...
- Dentsu Preps Merkury Media, Creative Solutions For 2024 Rollout
Mediapsssst, Richard Whitman - Monday, November 6, 2023
When these new identity-enabled media and creative solutions go live next ye ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Google To Give Up Some Search Lead To Microsoft Bing In 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 31, 2023
Forrester Research released predictions Tuesday for advertising and media, including one th ...
- Participation
MediaDailyNews, Joe Mandese - Wednesday, November 1, 2023
While I can't get any straight on-the-record facts about what Omnicom's "participatio ...
- Tough Year For GroupM As McDonald Prepares To Exit
Mediapsssst, Richard Whitman - Tuesday, October 31, 2023
GroupM has lost significant business this year in North America including Walgreen ...
- GroupM NA CEO McDonald Departing At Year's End
MAD, Steve McClellan - Monday, October 30, 2023
Mindshare Global CEO Adam Gerhart will serve as interim head of Grou ...
- OMD Widens Lead In RECMA's New Diagnostics Report
MAD, Steve McClellan - Monday, October 30, 2023
It's the sixth consecutive Diagnostics report over three years in which t ...
- Bucketsquad Hires Media Veteran Zach Miller As Its First President
MediaDailyNews, Colin Kirkland - Monday, October 30, 2023
Zach Miller previously held positions at NBCUniversal and Spotify, where he overs ...
- Live Sports Viewers Need New, Shorter Content As Multitasking Grows
Television News Daily, Wayne Friedman - Monday, October 30, 2023
More multitasking behavior from the next generation of younger live sports ...
- PayPal Picks GroupM For Global Media Duties
MAD, Steve McClellan - Friday, October 27, 2023
The company spends an estimated $130 million annually on measured media accordi ...
- Chabanne Appointed CEO GroupM France
People on the Move, Steve McClellan - Friday, October 27, 2023
GroupM has appointed Alexandra Chabanne CEO of its operation in France. She h ...
- Empower Taps Mindshare's Marshall For Dual President/Chief Growth Officer Role
MAD, Steve McClellan - Thursday, October 26, 2023
Marshall joined the agency from Mindshare last month. He is a 20-ye ...
- Ad Rates For Twitter/X Plunge While TikTok's Skyrocket, Study Shows
MediaDailyNews, Colin Kirkland - Wednesday, October 25, 2023
X's ad rates have plunged 78% since Elon Musk purchased the platfor ...
- Dentsu Forms Global Practices Structure, Taps Swayne For Media
MediaDailyNews, Joe Mandese - Friday, October 27, 2023
WIlliam Swayne, who began his career at Carat in 2000, will overs ...
- Read On GroupM: 'We Can Do Better'
Mediapsssst, Richard Whitman - Thursday, October 26, 2023
Which is why GroupM is undergoing a reorganization that will result ...
- Helzberg Diamonds Awards Media Account To Walz Tetrick
MAD, Steve McClellan - Monday, October 23, 2023
The assignment, which followed a competitive pitch, is effective immediately with ...
- Horizon Media Lands In Web3's Biggest Sandbox
Media 3.0, Joe Mandese - Wednesday, October 25, 2023
The agency's fledgling Chapter & Verse unit has been named the full-servi ...
- Former MediaLink Vice Chair Millard Named Chair Of AI-Based Exec Recruiter
MediaDailyNews, Joe Mandese - Tuesday, October 24, 2023
Long-time advertising and media industry exec Wenda Harris Millard has been nam ...
- A Free Market Solution To A Weapon Of Mass Destruction
Red, White & Blog, Joe Mandese - Monday, October 23, 2023
If you're among the advertisers still supporting X, I'm asking you ...
- Local U.S. Advertising To Grow 9% To $175.6B, Political Ads Sharply Higher
Television News Daily, Wayne Friedman - Monday, October 23, 2023
U.S. local advertising is projected to climb 8.6% to $175.6 billion ne ...