- Evergreen Trading Expands Leadership Team
MAD, Steve McClellan - Thursday, October 31, 2024
The hires include Sean Moran as Chief Operating Officer, and Erin Keati ...
- Mitsubishi Motors Canada Names NP Digital AOR
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Building on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- Kimberly-Clark Reviewing Global Media, Creative Assignments
MAD, Steve McClellan - Wednesday, October 30, 2024
The media review excludes the U.S., which was awarded to Publicis Grou ...
- Media Will Represent More Than A Third Of Freestanding Havas
MediaDailyNews, Joe Mandese - Thursday, October 31, 2024
Media accounted for 36% of net revenue for the year ended Ju ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-Turn
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2024
Cookie stealing has become a problem in the digital ad industry ...
- Comcast Looks To Spin Off Cable TV Nets, NBCU Sees Q3 Revenue Hike Of 37%
Television News Daily, Wayne Friedman - Thursday, October 31, 2024
Comcast Corp. is looking to spin off its NBCUniversal's national cable ...
- Publicis Media Lets Go Of 100+ U.S. Staff Over RTO Compliance
MAD, Steve McClellan - Tuesday, October 29, 2024
Publicis announced an updated return to office policy last fall, which h ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Total Mediaplus Wins Global Account For Tony Chocolonely
MAD, Steve McClellan - Monday, October 28, 2024
Working from hubs in London, Amsterdam and New York, Total Mediaplus wi ...
- Zalando Taps Crossmedia For Global Media Duties
MAD, Steve McClellan - Monday, October 28, 2024
The agency will focus on global strategy, planning and local market coordinatio ...
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
More than 20 client brands have expanded their spending in women's spor ...
- LeoVegas Group Media Awarded OMD UK
Accounts on the Move, Steve McClellan - Friday, October 25, 2024
OMD UK has been awarded the LeoVegas Group media account in ...
- Mediahub Wins Little Caesars' $195 Million Media Account
MAD, Steve McClellan - Friday, October 25, 2024
The remit includes media planning, buying, analytics, and audience strategy. Little Caesa ...
- Cramer-Krasselt Wins Media, Social Duties For MOD Pizza
MAD, Steve McClellan - Thursday, October 24, 2024
The chain had been struggling in recent quarters and in July w ...
- 57 Media Elites File In, Tell What's Right And Wrong In Publishing
Publishing Insider, Ray Schultz - Thursday, October 24, 2024
But is this "New York" magazine feature worth the newsstand price? ...
- IPG Mediabrands Wins Amgen U.S. Media Review
MAD, Steve McClellan - Wednesday, October 23, 2024
Spending on U.S. media is estimated at $289 million, according to agen ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Pavone Names Jeremy Freeman Media Director
MAD, Steve McClellan - Tuesday, October 22, 2024
Freeman will oversee an expansion of the media department and strategy f ...
- If Media Trust Levels Are So Low, Why Record Political Ad Spend?
TV Watch, Wayne Friedman - Wednesday, October 23, 2024
Gallup finds Americans' trust in media - newspapers, TV and radio ...
- Future Launches Hub For Licensing Of Content
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
Users can browse articles and graphics for editorial and commercial use. ...
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- Horizon Media Elevates Turner, Campanelli To Global Posts
MAD, Steve McClellan - Tuesday, October 15, 2024
Gene Turner has been appointed President, Global Chief Client Officer and Dav ...
- Omnicom Achieves 6.5% Growth In Q3, Reaffirms 2024 Growth Target
MAD, Steve McClellan - Tuesday, October 15, 2024
"The industry is in better shape than it was five or s ...
- Putting The New General Market At The Center
MediaDailyNews, Bill Duggan - Wednesday, October 16, 2024
ANA Group EVP Bill Duggan interviewed American Family Insurance CMO Sherina Smi ...
- WFA Forecasts Media Price Hikes For 2025 And 2026
MAD, Steve McClellan - Monday, October 14, 2024
Nine out of 10 top global markets are predicted to see pri ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- AI Is Coming To Phones - And Consumers Are Worried: Study
Mediapsssst, Richard Whitman - Monday, October 14, 2024
Thirty percent of smartphone users worry about AI making decisions without the ...
- Mediahub Names Estebanell U.S. CEO
MAD, Steve McClellan - Friday, October 11, 2024
Estebanell steps into the role after serving as global chief client offic ...
- Are Brand-Safety Concerns Hurting Quality Journalism?
MAD, Steve McClellan - Friday, October 11, 2024
The idea for Stagwell's "Future Of News" project, CEO Mark Penn to ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...