LeoVegas Group Media Awarded OMD UK
- by Steve McClellan @mp_mcclellan, October 25, 2024
OMD UK has been awarded the LeoVegas Group media account in a competitive closed process.
The agency will be responsible for the online betting brand’s full-service media scope, most of which is effective immediately. Digital media duties will transfer to the agency in 2025.
This win will be serviced from both London and OMG’s Newcastle office (also home to LeoVegas Group’s UK office.
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MGM Resorts International acquired LeoVegas Group in 2022, and in September 2023, they launched the BetMGM brand in the UK.
OMD will be responsible forleveraging the brand’s “It’s Showtime” creative platform, which last week launched of a new TV campaign fronted by BetMGM ambassador, Chris Rock. Creative for the ad was by Recipe.
