- TV Stations Rejoice As Cable TV Channels Hit Hard Times - More Retrans Money?
TV Watch, Wayne Friedman - Monday, October 23, 2023
Despite an overall down-trending perception of linear TV, big U.S. TV stati ...
- OMG Touts New Standards For Social, Retail, Programmatic, CTV Media
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The standards come from an ad hoc collaboration of OMG agencies, clien ...
- Report: US E-Retail Media Market Will Double To $85 Billion By 2026
Mediapsssst, Richard Whitman - Thursday, October 19, 2023
The report is from Havas Market, and it analyzed five major weste ...
- Synthetic Media Planning
Media 3.0, Joe Mandese - Tuesday, October 17, 2023
Twenty-four hours after publishing a column about an "arms race" between whi ...
- Carbon Cleanup In Aisle Nine
Planning & Buying Insider, Joe Mandese - Tuesday, October 17, 2023
While Kroger still is working on a metric measuring the carbon outp ...
- Doe-Anderson Wins Creative, Media Duties For The Georgia Aquarium
MAD, Steve McClellan - Friday, October 13, 2023
The remit includes strategy, creative and national media planning and buying responsibilit ...
- Hanson Dodge Taps Whitt For New Role Of Executive Media Director
MAD, Steve McClellan - Wednesday, October 11, 2023
At HD, Whitt will become a member of the leadership team a ...
- Report: Culture Clash At Empower, Dozens Depart Agency For New Jobs
Mediapsssst, Richard Whitman - Tuesday, October 10, 2023
According to the report, there has been a clash of new a ...
- The Match Game: Linking Up Email And Postal Addresses To Define Identity
Email Insider, Ray Schultz - Tuesday, October 10, 2023
Match rates vary widely depending on the provider, according to a stu ...
- Havas Media Taps Allen-Altimare For NA CRO Role
MAD, Steve McClellan - Monday, October 9, 2023
Allen-Altimare will report to HMN North America CEO Greg Walsh and ser ...
- 'Fortune' Most Powerful Women In Business List Highlights Ad, Tech, Retail Companies
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
The list features 67 women with a CEO title, headed by C ...
- Media Agency Model Found Unfit-For-Purpose, Needs Improvement
MediaDailyNews, Joe Mandese - Monday, October 9, 2023
Only 11% of advertisers say their current media agency model is align ...
- The Good News, Bad News For Planners & Buyers
Planning & Buying Insider, Joe Mandese - Monday, October 9, 2023
On the upside, the WFA report reveals relatively little immediate threat ...
- Stagwell Media Chief McGlashan Joins Brand Governance Platform As CMO
MediaDailyNews, Joe Mandese - Thursday, October 5, 2023
Deirdre McGlashan trades one CMO role for another, moving from Stagwell chi ...
- PMG Acquires Camelot: Gains 160 'Camelotians,' Client Roster Too
MediaDailyNews, Joe Mandese - Friday, October 6, 2023
PMG Founder George Popstefanov will remain CEO of the combined company a ...
- BMW Awards Critical Mass Its $150 Million Americas Media Assignment
MAD, Steve McClellan - Wednesday, October 4, 2023
For the first time, BMW of North America is consolidating offline med ...
- Google At 25 Adds Generative AI Into Voice Assistant
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Google on Wednesday announced the addition of Bard to Google Assistant, ...
- The Shipyard Expands Client Roster With Three New Accounts
MAD, Steve McClellan - Tuesday, October 3, 2023
The agency has won media assignments for San Diego Zoo and S ...
- OMD USA Taps Amazon's Hobba As Chief Media Officer
MAD, Steve McClellan - Monday, October 2, 2023
The move comes less than a week after Amazon confirmed that ...
- Ancestry Picks Publicis Unit For Global Media
MAD, Steve McClellan - Monday, October 2, 2023
The unit is called Publicis Vita, powered by Starcom and the rem ...
- OMD Taps Amazon's Hobba As Chief Media Officer
MediaDailyNews, Joe Mandese - Monday, October 2, 2023
"I will be overseeing the agency's holistic media practice - bringing togeth ...
- FAST Network Growth: It's Easy To Find
Television News Daily, Wayne Friedman - Monday, October 2, 2023
Free Ad-Supported Television (FAST) services are making major gains, partly due ...
- Publicis Wins Kimberly-Clark's $340 Million U.S. Media Assignment
MAD, Steve McClellan - Friday, September 29, 2023
The company has formed a unit called K-C One to service t ...
- Amazon's Global $5 Billion Media Account Is Up For Grabs
MAD, Steve McClellan - Friday, September 29, 2023
Amazon confirmed it is seeking submissions for a global review. Incumbent Mediabran ...
- Havas, Mirakl Partnering On New Retail Media Network
MAD, Steve McClellan - Thursday, September 28, 2023
The partnership will make Mirakl's suite of commerce and retail media solutio ...
- The AI Pecking Order: China Leads In Company Spending, U.S. Is Further Down
Email Insider, Ray Schultz - Thursday, September 28, 2023
The Entertainment and Media Sector is tied for first place among t ...
- OMG Prevails In $600 Million Uber Media Review
MAD, Steve McClellan - Wednesday, September 27, 2023
OMG's scope of work includes media strategy, planning and buying for Nor ...
- Why Tonight's Republican Debate Doesn't Matter
Mediapsssst, Richard Whitman - Wednesday, September 27, 2023
Well, The Lincoln Project doesn't think so. I'm not so sure. ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...