- Digitas Unveils Newest S.W.A.T. Iteration
MAD, Fern Siegel - Wednesday, September 18, 2024
The agency has teamed with TikTok, KERV.ai, GoPuff and Epsilon Digital. ...
- Canvas Taps Dentsu's Patil-Sayed As Analytics Chief
MediaDailyNews, Joe Mandese - Thursday, September 19, 2024
Prior to joining Dentsu's Carat unit in 2011, Anita Patil-Sayed was ...
- The Search For Truth In Advertising
Media Insider, Cory Treffiletti - Wednesday, September 18, 2024
My kids believe all channels equally, and it is my job ...
- Havas Study Details Attention Needed To Drive Brand Outcomes
MAD, Steve McClellan - Monday, September 16, 2024
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
Walmart's plans to use its ad business and other digital services ...
- PHD Taps GroupM Veteran To Fill New C-Suite Role
MAD, Steve McClellan - Friday, September 13, 2024
Vincent Rebeix has been named the agency's first global chief operating office ...
- Social Media, Youth, AI And The Fight For Our Future
Media Insider, Steven Rosenbaum - Monday, September 16, 2024
At an event focused on one of the most urgent issues ...
- Novus Named Media AOR For DePaul University
Accounts on the Move, Fern Siegel - Tuesday, September 10, 2024
DePaul is one of the largest Catholic institutions in the U.S. ...
- eBay Selects Dentsu's iProspect As Global Media Agency
MAD, Steve McClellan - Wednesday, September 4, 2024
The company spends an estimated $395 million on measured media annually, accordi ...
- WPP, OMG Big Winners In $5B Amazon Media Review
MAD, Steve McClellan - Wednesday, September 4, 2024
Under the new arrangement, OMG will handle the Americas and WPP wi ...
- Antitrust, Privacy, Transparency, 'Just A Gal/Guy' Agencies Take Center Stage
Media Insider, Dave Morgan - Thursday, September 5, 2024
There's a lot of change in the digital ad industry - a ...
- GroupM Taps Hartell As EssenceMediacom U.S. CEO
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
Richard Hartell, formerly head of GroupM's Media Futures Group, fills an inter ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...
- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- IPG Launches Mediabrands Health, Taps Initiative's Gordon-Ring To Lead It
MAD, Steve McClellan - Thursday, August 29, 2024
Working with other IPG units, the new operation will offer "scaled, glob ...
- Assembly Taps Dentsu X's Scott For Managing Partner Role
MAD, Steve McClellan - Wednesday, August 28, 2024
Scott will lead a team working with clients including hotel group Mandar ...
- YES Network, MSG Network Form NYC-Area Sports Streamer GAME
Television News Daily, Wayne Friedman - Thursday, August 29, 2024
'Gotham Advanced Media & Entertainment' (GAME) will be the new streaming ho ...
- Goodway Group Taps Horizon's Watrall For Top Data/Analytics Role
MAD, Steve McClellan - Tuesday, August 27, 2024
Rick Watrall, a decade-long veteran of Horizon Media, has been appointed ...
- It's The News Cycle, Stupid
Red, White & Blog, Joe Mandese - Wednesday, August 28, 2024
Polls and prediction markets and forecast models, oh my! The truth ...
- Omnicom Media Group Wins Global Michelin Account
MAD, Steve McClellan - Monday, August 26, 2024
The firm previously worked with Havas, which was awarded the global med ...
- Publicis Wins $500 Million Sky Media Account
MAD, Steve McClellan - Friday, August 23, 2024
The remit covers the UK, Ireland, Italy, Germany, Switzerland and Austria. T ...
- The Shiny New Risk Advertisers Have Begun Disclosing
Media 3.0, Laurie Sullivan - Monday, August 26, 2024
A new financial "risk" has begun showing up in the SEC filin ...
- Google Signs Deal To Serve Digital News Content, Funding California Media
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
Google will now pay into a California fund for publishers and journali ...
- News/Media Alliance Prompts Sites To Remove Paywall Evasion Software
Publishers Daily, Ray Schultz - Wednesday, August 21, 2024
The News/Media Alliance has prompted several online code platforms to remove illeg ...
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%
Television News Daily, Wayne Friedman - Wednesday, August 21, 2024
It was the best of streaming sales, it was the worst ...
- Late Media Payments Remain Near Recent Highs, Sentiment Improving
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2024
While late payments haven't bottomed out yet, they have reached a platea ...
- Ballantini Heads Client Relations For Rise
People on the Move, Fern Siegel - Tuesday, August 20, 2024
She reports to Joshua Lowcock, president of media for Quad. ...
- More Drama For Paramount Global: Are Investors Changing The Channel?
TV Watch, Wayne Friedman - Wednesday, August 21, 2024
Bronfman would essentially give controlling owner National Amusements the same price t ...
- Baldwin& Adds Pivotal Aircraft To Its Client Roster
MAD, Steve McClellan - Monday, August 19, 2024
The agency will oversee creative development for all online assets including w ...
- Gen Z Drawn To Traditional News Media As Election Approaches
Publishers Daily, Ray Schultz - Thursday, August 15, 2024
Cable network news outranks YouTube and local media for this generation. ...