• by Fern Siegel , September 10, 2024

Media planning and buying agency Novus has been named media agency of record for DePaul University in Chicago.

Novus will be responsible for targeting parents and teens in Illinois.

The account was won after a competitive review.

As DePaul’s AOR, NOVUS will develop a digital-centric approach, supplemented with events and marketing efforts. Novus has had success utilizing its hyperlocal ZIP Code targeting approach and custom-built proprietary tools. 

Rob Davis, president-CMO at Novus, said: “Using rich custom consumer insights and sophisticated digital activation, we look forward to expanding DePaul’s media presence to share what makes it such an appealing college experience.”

DePaul, a private university, is one of the largest Catholic institutions in the U.S.