- Ads May Have More Influence This Year On Consumer Holiday Shopping, Study Finds
MediaDailyNews, Laurie Sullivan - Sunday, September 17, 2023
The eBay Ads Holiday Guide reveals the impact of holiday ads bas ...
- Google Ad NFL Kickoff Eyes New Lens For Search
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Fashion comes to life in the new Google spot, New Ways ...
- Amazon Gives Brands Bigger Baskets
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Amazon has released a feature for merchants' websites called Buy with Pri ...
- Media And Marketing Execs Raise Record Amount For Annual Cancer Benefit
Mediapsssst, Richard Whitman - Friday, September 15, 2023
PMX Chairman John Muszynski chaired the annual Coaches vs. Cancer Benefit ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Tech Titans Meet On Capitol Hill To Shape AI Regulation
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among mo ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Performance Marketing Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...
- A Week-End 'TV Watch' Roundup
TV Watch, Joe Mandese - Friday, September 15, 2023
Here is a little roundup of relevant news and analysis, starting wi ...
- Carat Adds U.S. To Its Kraft Heinz Remit
MAD, Steve McClellan - Wednesday, September 13, 2023
Kraft Heinz confirmed that it is finalizing an agreement with Carat ...
- Google's Forced Hand Worth Billions
Performance Marketing Insider, Laurie Sullivan - Thursday, September 14, 2023
Google has forced its hand with the power of defaults. That's wh ...
- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- Omnicom Media Group Retains Global HSBC Business
MAD, Steve McClellan - Thursday, September 7, 2023
Agency research firm COMvergence estimates that HSBC will spend $130 million ...
- Generative AI Still Needs Your Creativity
Media Insider, Kaila Colbin - Friday, September 8, 2023
If your offering is about giving others the ability to create, havi ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Virtual-Only Industry Events Show No Sign Of Abatement
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
Based on an analysis of data from the DBC Industry Calendar, t ...
- Don't Delete The Data Needed By Millions Of Californians
MediaDailyNews, Bob Liodice - Thursday, September 7, 2023
The Delete Act, now under consideration, would create a government-mandated "kill switc ...
- Why Andi May Succeed In Search Automation Where Others Failed
Performance Marketing Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- CEO Switch At PHD Worldwide As Guy Marks Takes The Helm
MAD, Steve McClellan - Tuesday, September 5, 2023
The change is effective Oct 1. Marks, who joined Omnicom Media Gro ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
"Our earlier study clearly demonstrated that there are a significant number ...
- Beiersdorf Consolidates NA, Europe Business With OMD
MAD, Steve McClellan - Friday, September 1, 2023
The agency has also won client business for parts of Asia a ...
- Getting From A To Zen
Media Insider, Gord Hotchkiss - Tuesday, September 5, 2023
Don't let that Type A world intrude in trying to slow do ...
- Magnite's Local TV, Streaming Inventory Now Accessible Via Mediaocean
Television News Daily, Wayne Friedman - Thursday, August 31, 2023
Local TV linear advertising buyers using Mediaocean will now get direct acce ...
- Retail Media is No Longer 'Emerging'
MAD, Alex Vinci - Wednesday, August 30, 2023
Driven by the pandemic's influence on consumer behavior shifting more conversions onli ...
- Assembly Bags Vera Bradley
MediaDailyNews, Joe Mandese - Wednesday, August 30, 2023
Stagwell's assignment for the iconic bag and luggage lifestyle brand covers Nor ...
- The Art Of The Running Without Running Deal
Red, White & Blog, Joe Mandese - Wednesday, August 30, 2023
According to one analysis, the former president handily defeated all GOP debate ...
- Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
MediaDailyNews, Joe Mandese - Thursday, August 24, 2023
After six years and lots of capital, Hudson MX restructured earlier th ...
- How To Get Around Third-Party Cookies For Targeting
Media Insider, Cory Treffiletti - Wednesday, August 23, 2023
The digital media ecosystem has a love/hate relationship with cookies. If y ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...