- Legacy Media Stocks Continue Declines, As CTV, Streamers Rally
Television News Daily, Wayne Friedman - Monday, August 21, 2023
Year-over-year reading of legacy-based media companies' stock prices shows continued declines, whi ...
- Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision
TV Watch, Wayne Friedman - Tuesday, August 22, 2023
Money for CTV is coming from existing, traditional TV ad business. Th ...
- Why Retail Media Could Overtake Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 21, 2023
More than 80% of marketers plan to increase their retail media investme ...
- Partnering With Crossmedia, Joan Creative Launches Media Offering
MAD, Steve McClellan - Wednesday, August 16, 2023
It will be available across Joan's growing client roster, which includes eB ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad Market
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The report, the first in a quarterly series published by TAG's Malvertisi ...
- Papa John's Puts Media, Creative Accounts In Review
MAD, Steve McClellan - Tuesday, August 15, 2023
The company spent close to $250 last year on measured media accordi ...
- Amanda Richman Takes Up Residence At The IAB
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media chief has been named executive-in-residence at the IA ...
- Stagwell's Assembly Launches European Retail Media Division
Mediapsssst, Richard Whitman - Tuesday, August 15, 2023
The agency indicated that the new unit, led by Ada Wachowska, wi ...
- McMahon Rises To CEO At CBS News, Stations, CBS Media Ventures
Television News Daily, Wayne Friedman - Monday, August 14, 2023
Combining its TV stations, local news operations, and U.S. syndication business und ...
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
MediaDailyNews, Joe Mandese - Monday, August 14, 2023
Results, however, showed a sequentially improving picture for most major media, wi ...
- Brand Traits Have Greater Effect On Sales Than Ad Reach
Research Intelligencer, Robert Williams - Friday, August 11, 2023
Brand traits -- such as consumer loyalty, market share and brand penetrati ...
- Doug Rozen Out At Dentsu Media, Merkle Media Placed Under iProspect
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
No explicit successor was named, but former Merkle Chief Media Officer L ...
- Stagwell's Assembly Wins Paid Media For Brooks Running
MAD, Steve McClellan - Tuesday, August 8, 2023
Assembly will oversee Brooks' programmatic, social, direct partnerships, and video strategy a ...
- Stagwell's Penn: Staff Reductions Completed, Industry Poised For AI Boom
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
Penn said reductions -- especially in media operations -- have reduced Stagwell ...
- Generative AI Bots Continue Spewing False Narratives, Audit Finds
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
The tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Nexstar's Q2 Core Advertising Slips 2%, Distribution Revenue Up 8%
Television News Daily, Wayne Friedman - Tuesday, August 8, 2023
Core advertising slipped 2.2% to $404 million due to a soft loc ...
- Advocates For Journalists Urge Judge To Block Montana TikTok Ban
Digital News Daily, Wendy Davis - Monday, August 7, 2023
"For working journalists today, TikTok is a vital tool," the Reporters Committ ...
- SMI Founder Sue Fennessy Brings 'World's Only Sustainable Social App' To U.S.
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
"Society and our planet need technology that serves us and I ...
- Tru Optik Co-Founder Launches Swanston Labs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Andre Swanston says the company will help underrepresented entrepreneurs get their business ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- Horizon Media: Viewers Back Hollywood Strikers, Plan To Watch Alternative Programming
Television News Daily, Wayne Friedman - Wednesday, August 2, 2023
Streaming viewers are largely backing the efforts of striking writers and acto ...
- Havas Media, Noise Digital Win Vancouver Tourism Media Account
MAD, Steve McClellan - Friday, July 28, 2023
The assignment will kick off with media planning for Destination Vancouver's ...
- Targeting Is Broken...But We Can Solve This
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
How did TaxAct find that it could radically reduce media costs a ...
- The New Content+Commerce Equation: Full-Funnel Performance
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
In marrying the CNET brand with its performance marketing platform two yea ...
- Quigley-Simpson Wins Media AOR For Mixbook
Accounts on the Move, Steve McClellan - Thursday, July 27, 2023
Los Angeles-based agency Quigley-Simpson has been named media agency of record f ...
- Wavemaker Names Presidents For Its Global Fast Growth, Consultancy and B2B Practices
MAD, Steve McClellan - Thursday, July 27, 2023
The appointments are expanded remits for the three executives who will contin ...
- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- USIM, BAM Connection Selected For Zegerid OTC Assignments
MAD, Steve McClellan - Tuesday, July 25, 2023
The brand was sold by Bayer last year to a startup O ...
- Currys Teams With Epsilon To Boost Off-Site Retail Media
Mediapsssst, Richard Whitman - Tuesday, July 25, 2023
The new offering, called 'Tech Hunters' is designed to give Currys' bra ...