UK tech retailer Currys is amping up its retail media efforts and has selected Publicis Groupe’s Epsilon to help make it happen.  

Epsilon has been tapped to create a new solution to enhance Curry’s off-site retail media capabilities.  

The new offering, called ‘Tech Hunters’ is designed to give Currys’ brand partners the ability to better reach consumers with targeted online advertising leveraging Currys’ first-party data. 

The Epsilon effort will be integrated into Currys’ retail media operation known as Currys Connected Media. And, in conjunction with Spark Foundry, the platform will combine Currys’ unique customer insights with Epsilon’s identity solution, CORE ID, to give brands a better opportunity to reach in-market tech shoppers across the U.K. 

Launched last year, Epsilon says its retail media platform is the first to unite on-site and off-site retail media capabilities in a single user interface.  

The solution for Currys is designed to increase reach for the tech retailer’s brand partners across the open web and via ad formats such as connected TV, display and video.  Those partners also have the ability to use real-time, SKU-level data to deliver more relevant messages and transparent measurement to tie digital campaigns to in-store sales.