- What Are Prediction Markets And Why Should You Care?
MediaDailyNews, Ed DeNicola - Monday, July 24, 2023
The wisdom of crowds theory says that if you total people's insight ...
- IPG's Krakowsky Confirms Company Reconsiders Becoming Principal Media Seller
Mediapsssst, Richard Whitman - Friday, July 21, 2023
"Our media model works well," said CEO Philippe Krakowsky on an earnin ...
- WTF Is Publir And Who Is Behind It?
Red, White & Blog, Joe Mandese - Friday, July 21, 2023
According to a new report, Publir is a programmatic ad network th ...
- Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
The writing and recommendation engines are the first tools in the sui ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
In terms of incumbent agency reviews, the media department is less involve ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Richards Upped To Media Director, Media+
People on the Move, Fern Siegel - Friday, July 14, 2023
Hope Richards has been with the Seattle-based agency for 11 years. ...
- Twitter May Be The Backbone Of Tucker Carlson's New Media Company
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
Former Fox News host Tucker Carlson and former White House adviser Ne ...
- Peet's Coffee Selects Mischief @ No Fixed Address For AOR Duties
MAD, Steve McClellan - Thursday, July 13, 2023
Sibling agency No Fixed Address Media will handle media chores for t ...
- COMvergence: OMD Remains Top Global Media Agency By Billings
MAD, Steve McClellan - Tuesday, July 11, 2023
Based on the 2022 billings figures the firm said it expects EssenceMediac ...
- Omnicom Media Group Acquires UK Financial Services Specialist
MAD, Steve McClellan - Tuesday, July 11, 2023
Founded in the UK in 1993, Ptarmigan Media's offering includes media planni ...
- Ryan Elliott Named As COO Of James G. Elliott Co.
Publishers Daily, Ray Schultz - Tuesday, July 11, 2023
Ad veteran Elliott joins outsourced media firm founded by his father ...
- Spark Foundry Taps Bernstein As Chief Growth Officer
MAD, Steve McClellan - Friday, July 7, 2023
Previously, Bernstein was the executive vice president/business development and marketing at Advanta ...
- Report: Too Many Tech Providers Spoil The Shopper Experience
MAD, Steve McClellan - Tuesday, July 4, 2023
Multiple tech providers create inefficiencies for brands and bad experiences for shopper ...
- Havas Media, Adelaide Launch Proprietary Attention Metric
Mediapsssst, Richard Whitman - Monday, July 3, 2023
The "Meaningful Ad Unit" will be utilized by Havas Media for U. ...
- Beiersdorf Launches $800M Global Media Review
MAD, Steve McClellan - Friday, June 30, 2023
In recent years portions of the business have been served by ...
- RSNs: Going Local -- Under A National TV/Video Roof?
TV Watch, Wayne Friedman - Monday, July 3, 2023
In sports TV, as well as all media business, there are hav ...
- Laughlin Constable Wins AOR Duties For True Value Co.
Mediapsssst, Richard Whitman - Thursday, June 29, 2023
LC will be tasked with developing and activating a new integrated bran ...
- Kroger Precision Marketing Launches In-House Self-Serve Advertising Platform
MAD, Steve McClellan - Wednesday, June 28, 2023
The company said the platform is designed to make it easier f ...
- Tombras Named AOR For Nebraska's Bellevue University
MAD, Steve McClellan - Wednesday, June 28, 2023
In addition to creative and media duties, Tombras will collaborate with Bellev ...
- Perhaps The Greatest Threat To Democracy
MediaDailyNews, Ed DeNicola - Thursday, June 29, 2023
As opaque as dark money is in paid media, what's its influen ...
- Constellation Shifts $330 Million US Media Account To IPG's Initiative
MAD, Steve McClellan - Tuesday, June 27, 2023
Horizon Media, which handled the account for over a decade, will assi ...
- Horizon Media Appointed NA Media AOR For Revlon Group
MAD, Steve McClellan - Monday, June 26, 2023
The appointment followed a five-month review. Revlon emerged from bankruptcy in M ...
- The Medium Is The Synthesis
RTBlog, Joe Mandese - Monday, June 26, 2023
Add advertising execs to the list of people responsible for the proliferati ...
- Dove, WPP Win Media Grand Prix For Opposing TikTok 'Beauty' Filter
MAD, Steve McClellan - Wednesday, June 21, 2023
Dove condemned the filter, arguing that its AI-driven image-altering abilities made ...
- Being There
MediaDailyNews, Joe Mandese - Wednesday, June 21, 2023
CANNES -- "Cannes is back!," Jon Bond proclaimed in an Instagram po ...
- NBCU Strikes Exclusive Ad-Sales Deal With Group Black
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
NBCU has curated a collection of Black-led and diverse content through Bla ...
- Brand USA Taps R&R Partners As Media AOR
Accounts on the Move, Steve McClellan - Friday, June 16, 2023
U.S. tourism organization Brand USA has selected Las Vegas-based R&R Partners ...
- Publicis Groupe, Carrefour Launch Retail Network Joint Venture
MAD, Steve McClellan - Thursday, June 15, 2023
The venture has signed on 13 retail partners, with a combined 1 ...
- This Is Your Brain, This Is Your Brain On Politics
Red, White & Blog, Joe Mandese - Friday, June 16, 2023
"Every business that wants to avoid becoming the next brand in t ...