- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- Nielsen Launches 'Media Data Room,' Precursor To Clean Room
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
The room, enabled by cloud-based data-management platform Snowflake, initially will utilize ...
- EDO Offers Creative Rotation Optimization For TV Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, June 13, 2023
The data-driven solution is said to allow for optimizing creative rotations witho ...
- Analysts Present AI Impact Study To 4A's Board
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
Not surprisingly, the board's questions were mostly about the impact AI wi ...
- Epsilon Taps Target Veteran Dave Peterson To Lead Its Retail Media Ops
Mediapsssst, Richard Whitman - Wednesday, June 7, 2023
Peterson is tasked with unifying Epsilon's global retail media assets and team ...
- OMD Worldwide Tops RECMA Global Pitch Ranking
MAD, Steve McClellan - Friday, June 9, 2023
The report assessed media agency performance in new business pitches for bo ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The partnership aims to provide precise, personalized search and discovery and gi ...
- Surfrider Foundation Ad Campaign Rallies 5-Year Plan
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The Surfrider Foundation, a national nonprofit, launched a campaign to rally ...
- Upfront TV Storm For Linear TV, Tailwinds For CTV - Protect What You Can
TV Watch, Wayne Friedman - Tuesday, May 30, 2023
Warner Bros. Discovery CEO David Zaslav said the ad market faces ...
- 'John Wick' Boosts Lionsgate Revenue, Studio Prepares For Streaming Biz Spinoff
Television News Daily, Wayne Friedman - Friday, May 26, 2023
Major streamers are now looking to make content and cost cutbacks v ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- GroupM's Wavemaker Ranks As Top Biz Dev Media Network In Q1
MAD, Steve McClellan - Tuesday, May 23, 2023
According to the agency research firm, Wavemaker generated net new business val ...
- Shutterstock Acquires Large GIF Library, Image Search Engine Giphy In $53M Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Shutterstock on Tuesday announced the acquisition of GIF library and image sear ...
- IPG Shops MullenLowe, Carmichael Lynch Media Win Hi-Chew Account
MAD, Steve McClellan - Thursday, May 18, 2023
MullenLowe will serve as the brand's social creative agency and Carmichael Lyn ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
The company will use generative AI with support from large language mode ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
WBD is starting up an in-house, programmatic and direct deal-making platform call ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues Remain
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR
MAD, Steve McClellan - Monday, May 15, 2023
This year's media budget for the company's brands totals $430 million, accordi ...
- Yaccarino To Twitter's Rescue: Saving A Media Company From Its Own Out-Of-Control Content
TV Watch, Wayne Friedman - Tuesday, May 16, 2023
With a low baseline to work from, any progress Yaccarino makes ...
- CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan
MAD, Steve McClellan - Friday, May 12, 2023
Solomon joined PHD in 2020 following 16 years with sibling agency OM ...
- Orion Founder Brian McMahon Retiring From IPG
MAD, Steve McClellan - Thursday, May 11, 2023
McMahon joined IPG in 1998 as Global CEO of media agency Orio ...
- Confessions Of An Upfront Reporter
MediaPost Live, Joe Mandese - Friday, May 12, 2023
Thirty-five years ago, I began writing a story just like this on ...
- Bright Mountain Media Projects Major Revenue Gain From Big Village Acquisitions
Publishers Daily, Ray Schultz - Thursday, May 11, 2023
Company reports a net loss of $3.8 million, a 79% increase ...
- Americans Worry That AI Will Control The Media: Study
Publishers Daily, Ray Schultz - Wednesday, May 10, 2023
Many are concerned about possible disinformation and misinformation, Bospar reports. ...
- Consumer Spending On Media Decelerates, Especially In The U.S.
MediaDailyNews, Joe Mandese - Wednesday, May 10, 2023
Post-pandemic behavioral shifts coupled with growing economic concerns will continue the decelerati ...
- MediaVillage Becomes Nonprofit, Places Focus On Educating Media's 'Next-Generation'
Publishers Daily, Joe Mandese - Wednesday, May 10, 2023
MyersBizNet, publisher of The Myers Report and MediaVillage.com, is converting MediaVillage ...
- Havas Media Group Creates New NA Activation Unit
MAD, Steve McClellan - Thursday, May 4, 2023
The reorganization brings together Data, Analytics & Martech and Investment disciplines ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' Option
Digital News Daily, Colin Kirkland - Thursday, May 4, 2023
Pulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- Sam's Club Selects Arnold WW, Horizon Next As New Creative, Media Agencies
MAD, Steve McClellan - Wednesday, May 3, 2023
The company, which spent about $90 million on media last year accordi ...