- OMD Named Vans Global Media AOR After Consolidation Review
MAD, Steve McClellan - Wednesday, April 26, 2023
The brand cited OMD's understanding of its brand and audiences, superior da ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- U.S. Ad Index Falls For 9th Consecutive Month In March
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The U.S. Ad Market Tracker fell for the ninth consecutive month ...
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...
- Fox Starts Digital Media Unit Under Tubi Media Group Banner
Television News Daily, Wayne Friedman - Thursday, April 27, 2023
The new unit will include Tubi and the entire Fox Digital Platfor ...
- Spark Foundry Wins Blue Diamond Growers Media Account
Mediapsssst, Richard Whitman - Tuesday, April 25, 2023
Spark Foundry, part of Publicis Groupe, will assume all media planning a ...
- Sam's Club Adds Retail Media Network Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Sam's Club is connecting advertisers with a certified network of agencies a ...
- Ad Council Appoints Perera Chief Media Officer
MAD, Steve McClellan - Tuesday, April 25, 2023
She succeeds Kathy Kayse, who will be retiring on May 12 aft ...
- Havas Media Group Restructures Data Team, Taps Edelman's Papandreopoulos
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
HMG vet Jamie Seltzer has also been promoted to global managing direct ...
- Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
As it enters its third year, Jared Belsky's conversion-focused shop lands t ...
- Nielsen Won't Participate In Audience Measurement 'JIC'
Digital News Daily, Karlene Lukovitz - Monday, April 24, 2023
Nielsen says it has concerns about the certification group's standards and ro ...
- Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, April 24, 2023
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Repor ...
- Will Upfront 2028-29 Be IRL?
RTBlog, Joe Mandese - Monday, April 24, 2023
One thing's for sure: MediaPost's Outfront Forum in New York City th ...
- Chevrolet Enlists Kara Swisher To Promote EVs
Marketing Daily, Tanya Gazdik - Wednesday, April 19, 2023
Recorded from the privacy of her Chevrolet EV, each 90-second segment giv ...
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
Television News Daily, Wayne Friedman - Thursday, April 20, 2023
Looking to address the demand for cross-media platform measurement needs for th ...
- GroupM's Wavemaker Appoints Gittings International Head of Strategy
MAD, Steve McClellan - Tuesday, April 18, 2023
His remit includes developing U.S.-based global new business opportunities. He is al ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- 'Government-Funded Media' Labels Added To More News Outlets' Twitter Accounts
Digital News Daily, Colin Kirkland - Monday, April 17, 2023
After "government-funded media" labels were added to the Twitter accounts of NP ...
- Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2023
"We will also lead the NFL footprint global expansion and will wo ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...
- Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
Television News Daily, Wayne Friedman - Friday, April 14, 2023
National TV paid ad spend for video streaming was projected at $291 ...
- IPG Shops Win Creative, Media Remits From USGA
Accounts on the Move, Steve McClellan - Tuesday, April 11, 2023
Interpublic creative agency MullenLowe and sibling agency Carmichael Lynch Media, have be ...
- Stagwell's Assembly Adds Regional CEOs
MAD, Steve McClellan - Tuesday, April 11, 2023
Valerie Davis will continue to lead the North America region, now ...
- The Future Of Media Is IRL
MediaDailyNews, Barry Lowenthal - Wednesday, April 12, 2023
The future of media does not solely lie in dominant digital platform ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
MediaDailyNews, Joe Mandese - Monday, April 10, 2023
"One hypothesis about the gap between interest and investment is that ma ...
- How Does Industry Pro Use Of Social Media Influence Media Neutrality?
RTBlog, Joe Mandese - Monday, April 10, 2023
A new report doesn't answer that, but it shows Twitter is t ...
- Better Twitter Media Labels? NPR Isn't 'State-Controlled Media,' Just 'State-Affiliated Media'
TV Watch, Wayne Friedman - Monday, April 10, 2023
NPR now is labelled state-affiliated media" -- a label also affixed ...
- CPG Company Uses AI To Optimize Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
Albert.AI proved out an AI-based social and search ad solution aimed ...
- Twitter Labels NPR 'State-Affiliated Media,' NPR Fights Back
Digital News Daily, Colin Kirkland - Wednesday, April 5, 2023
NPR has deemed the tag "unacceptable" and an unfair and inaccurate assessmen ...
- Havas Integrates Performance Shop With Media Group
Performance Marketing Insider, Joe Mandese - Wednesday, April 5, 2023
While Noise Digital will continue as a freestanding brand, the performance med ...