• by Steve McClellan  @mp_mcclellan, April 11, 2023

Interpublic creative agency MullenLowe and sibling agency Carmichael Lynch Media, have been appointed by the United States Golf Association for creative and media work respectively.

USGA has brought on the two IPG agencies to help deliver increased brand growth and awareness. 

MullenLowe’s remit, is to create a campaign and other assets that will attract a broader community to the game of golf. Carmichael Lynch will handle media strategy and execution. 

“MullenLowe and Carmichael Lynch Media offer a seamless integration of creative and media thinking that will enable USGA to not only engage passionate fans, but also identify new ones,” said Neil Goodspeed, director of media and senior partner at Carmichael Lynch Media. “Working with the USGA plays into our audience-first approach, which is guided by consumer behavior and driven toward each desired brand action.”