IPG media agency Mediahub,  announced today that it has been appointed U.S. Media agency of record for Little Caesars, which the agency said is the third largest pizza chain in the world, The appointment followed a competitive review.  

Little Caesars spends an estimated $195 million on measured media annually according to agency research firm COMvergence.  

The remit includes media planning, buying, analytics, and audience strategy. Little Caesars will also tap into Mediahub’s Radical and Disruptive Lab, which focuses on unique and creative media strategies to drive growth.  

Greg Hamilton, Chief Marketing Officer at Little Caesars, stated, “Mediahub’s depth of experience in the media space combined with their focus on emerging strategies and tactics to drive growth will be a great asset to our brand.”  

Mediahub was selected by the Little Caesars team in partnership with JLB + Partners and ami+partners who led the review process.