Omnicom Media Group agency Hearts & Science USA has named Alex Siddall chief media officer.
The role is new at the agency and follows the appointments last month of new chief media officers at sibling agencies OMD USA (Suhaila Hobba) and PHD USA (Melissa Wisehart).
The three executives are tasked with defining the vision and designing practices at their respective agencies and driving collaboration within those agencies while also coordinating with and tapping into the broader array of resources at the Omnicom Group level.
Specifically, the three hires reflect the operational direction set for the agencies by OMG North America CEO Ralph Pardo to better leverage the group’s “Agency as a Platform” capabilities. Powered by Omnicom’s Omni marketing orchestration system, Agency as a Platform connects media, content, and commerce in an attempt to increase ROI and unlock growth for Omnicom clients.
“The expectations from agency partnerships and the speed at which they are met continue to expand and accelerate at an unprecedented pace,” says Pardo. “Today, we’re helping leverage the right technology, surface meaningful business insights, manage fluidity of message and media, all while providing a strong operational infrastructure to help them be successful in a modern marketing environment.”
Siddall brings 15 years’ experience across media strategy, product development and information technology to the role, and previously served as Hearts & Science’s chief strategy officer. He’s credited with developing the agency’s “Emotional Velocity” planning process that is designed to accelerate “meaningful connections” between brands and their customers.
“To drive growth in today’s marketing environment, brands need to deliver cohesive customer experiences across all screens and stages of the consumer journey," says Hearts & Science USA CEO Christopher Stanger. “Having architected the process for creating these experiences for Hearts’ clients, Alex will now be bringing together the wide range of media talent, tools and technology needed to consistently deliver and optimize them."