Papa Johns Selects Carat For U.S. Media

Pizza chain Papa Johns International has selected Dentsu’s Carat for U.S. media duties after a review that began over the summer.  

The company spent nearly $250 million on measured media in 2022 according to agency research firm COMvergence.    

Papa Johns appointed Havas Media as its media agency in 2018.  

The company is also reviewing its creative account but has not yet announced the winner. Camp + King was appointed as the brand’s creative agency in 2019. 



The reviews, announced in August, followed the arrival earlier in the year of new CMO Mark Shambura who is leading the review process.  

Search consultant Pile & Co., was hired to assist. reported the story first earlier today.  

A Papa Johns representative said there was no news yet to report on the company’s agency review efforts. Usually marketers won’t confirm a new agency relationship until a contract has been signed making it official.  


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