- Tegna Pulls Its Verify Fact-Checking Unit: Who's Next?
TV Watch, Wayne Friedman - Friday, February 7, 2025
Tegna is ending its Verify fact-checking group, laying off around 18 journalist ...
- Havas Expands Commerce Media With Channel Bakers Stake
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2025
The deal, Havas' first major investment since spinning off from Vivendi, ...
- Welcome To Commerce 3.0, The Social Kind
Media 3.0, Colin Kirkland - Tuesday, February 4, 2025
How can marketers make the most of social commerce? Scott Sutton, C ...
- Media Agency Of The Year: IPG Mediabrands
Agency of the Year, Joe Mandese - Friday, January 31, 2025
"Reimagining our orchestration strategy to get the best out of all ...
- Subway Reviewing Its U.S. Media, Creative Accounts
MAD, Steve McClellan - Wednesday, January 29, 2025
Both assignments are currently held by Dentsu in an integrated account. Med ...
- Assembly Taps Jill Kelly For NA CEO Role
MAD, Steve McClellan - Thursday, January 30, 2025
Previously Kelly served as North America CEO GroupM's EssenceMediacom. Earlier she w ...
- Axios To Offer Media Trends Membership Subscriptions
Publishers Daily, Ray Schultz - Wednesday, January 29, 2025
Members will receive data reports, a monthly email and an annual tre ...
- Peacock Lifts NBCU Ad Sales, Streamer Narrows Losses
Television News Daily, Wayne Friedman - Thursday, January 30, 2025
NBCU's ad revenue posted a 0.4% hike to $2.65 billion. Madison &am ...
- Independent Agency Of The Year: Giant Spoon
Agency of the Year, Joe Mandese - Tuesday, January 28, 2025
This marks the fifth time in over a decade that MediaPost h ...
- Global CEO Moore Departing IPG's Mediahub
MAD, Steve McClellan - Monday, January 27, 2025
Moore has been global CEO at Mediahub for five years; previously, ...
- Holding Company Veteran Galatsky Joins Zambezi Media Operation
MAD, Steve McClellan - Monday, January 27, 2025
Prior to joining Scale at Zambezi Galatsky led media partnerships at Paramoun ...
- Jewelry Retailer Pandora Consolidates Global Media With Dentsu
MAD, Steve McClellan - Tuesday, January 28, 2025
Under a new two-year contract Dentsu will handle media chores for t ...
- Hearst Names PMG As Its Creative/Media Agency
Publishers Daily, Ray Schultz - Monday, January 27, 2025
The first campaign is set to debut next month in Hearst newspap ...
- Marketer Of The Year: Lisa McKnight
Agency of the Year, Steve Smith - Monday, January 27, 2025
Under Lisa McKnight's leadership of both the Barbie brand and as chi ...
- Dentsu's New Retail Media Analytics Executive Thinks In Numbers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 27, 2025
The ability to tell a story with numbers is what Jeffrey Bust ...
- Cover Story: PMG Lands Hearst
MediaDailyNews, Joe Mandese - Monday, January 27, 2025
Hearst's first-ever cross-division AOR will handle media strategy and creative, including ...
- Gen Z Is Bent On Wheels: And They Are Heavily Exposed To Newspapers
Publishing Insider, Ray Schultz - Wednesday, January 22, 2025
Podcasts are the top medium -- barely. They pull a media ind ...
- Democracy Dies In Overplaying News Safety
Red, White & Blog, Joe Mandese - Tuesday, January 21, 2025
Just as the House Judiciary Committee begins probing Omnicom and Interpublic f ...
- TikTok Going Away: Does TV Fit In The Picture?
TV Watch, Wayne Friedman - Monday, January 20, 2025
The spillover effect of a ban of a hugely popular social-media platfo ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Whataburger Orders Empower As Media AOR
MAD, Fern Siegel - Monday, January 13, 2025
The Chicago agency will lead Whataburger's media strategy, planning and buying acro ...
- Omnicom Added As Defendant In Flywheel 'Trade Secrets' Suit
MediaDailyNews, Joe Mandese - Monday, January 13, 2025
The amended complaint filed by Compass Marketing claims damages exceed $24 billio ...
- Comcast, Mediaocean Extend Creative, Media Management Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The expanded integration is the first to offer these services from o ...
- Publicis Taps OMG's Calabrese As Chief Commercial Officer
MAD, Steve McClellan - Tuesday, January 7, 2025
Calabrese spent 15 years at Omnicom Media Group, most recently as C ...
- Media Agency Vet Seiler Announces New Venture
MediaDailyNews, Joe Mandese - Wednesday, January 8, 2025
"With Excelerators Inc, I am moving one-step further into organizations to ensu ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- Guelton Named Global President For Canela Media
MAD, Steve McClellan - Friday, January 3, 2025
Prior to his role at Canela Media, Guelton was president at Crack ...
- Judge Blocks Provisions, Allows Most Of California 'Media Addiction' Bill To Become Law
MediaDailyNews, Joe Mandese - Friday, January 3, 2025
The California judge blocked parts that would have restricted social media compani ...
- Report: OOH, Outdoor Score Largest Ad Budgets In 2024
MAD, Fern Siegel - Tuesday, December 31, 2024
The top categories for media buying were events sponsorships, social media a ...
- ID Comms: The Big Merger, Musk, AI Among Top 2024 Media Happenings
MAD, Steve McClellan - Tuesday, December 31, 2024
A continuing trend is the deteriorating trust among advertisers and agencies, particular ...