- OOH: Waiting On MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2024
Consumers often view OOH as a service, says OAAA CEO Anna Bage ...
- Google Sued For $2.3 Billion By European Media Outlets
Publishers Daily, Ray Schultz - Thursday, February 29, 2024
The suit claims Google harmed the publishers financially with its advertising practi ...
- Vice News: A 'Cool' TV News Biz Story Gone Cold
TV Watch, Wayne Friedman - Friday, March 1, 2024
Vice Media and Vice TV rose to prominence at precisely the wro ...
- EssenceMediacom U.S. Shakeup: Jill Kelly Out, JiYoung Kim In
MediaDailyNews, Joe Mandese - Wednesday, February 28, 2024
Long-time media agency exec Jill Kelly is out as U.S. CEO ...
- Newell Brands Names Crossmedia Media AOR
Accounts on the Move, Steve McClellan - Monday, February 26, 2024
Newell Brands has awarded its global media agency assignment to Crossmedia, after ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Forbes' Sandbox Play (No, Not That Sandbox)
Media 3.0, Colin Kirkland - Monday, February 26, 2024
Forbes has announced its own "permanent land" inside The Sandbox, a virtu ...
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Advertisers' $1 billion ad spend on TikTok involved video and online gam ...
- Agency Merger Rebrands As Involved Media USA, Expands Global Capabilities
MAD, Fern Siegel - Wednesday, February 21, 2024
The principals say the alliance offers a boutique agency experience with mo ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Google Licensing Reddit Data In Expanded Partnership
Performance Marketing Insider, Laurie Sullivan - Thursday, February 22, 2024
Reddit posts during the past month have increasingly served up in Goog ...
- Walmart Ad Sales Jump 33% To $3.4B, Consumer Spending Strong
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
Inflation may be cooling, but Walmart shoppers aren't slowing down, driving ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Google Introduces Gemma AI To Run On Laptops
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 21, 2024
Google has unveiled a new family of open-source AI models called Gem ...
- GroupM NA Names Kim COO, Reilly CGO
MAD, Steve McClellan - Wednesday, February 14, 2024
JiYoung Kim has been appointed COO and Lynne Reilly has been nam ...
- Trade Desk Sees 23% Q4 Revenue Increase, Stock Spikes 20%
Television News Daily, Wayne Friedman - Friday, February 16, 2024
The Trade Desk attributes continued growth from increasing shifting media budgets ...
- Nexstar Hires Schulman For Platform Marketing
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Nexstar Media Group, the largest U.S. owner of TV stations, has hir ...
- The Anti-Democratization Of Media
Red, White & Blog, Joe Mandese - Tuesday, February 13, 2024
Since I last updated it, the percentage of the world's population livi ...
- Netflix Schedules 2-Day Immersive Event For Upfront Week
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
Netflix will present first-look content and a "Netflix Experience" event where media-buyi ...
- New Legacy TV Sports Streaming: Digital-First Media Waiting To Pounce?
TV Watch, Wayne Friedman - Friday, February 9, 2024
What if three major digital-first media companies banded together to form ...
- Acadia Wins Consolidated Search, Amazon & Paid Media Remit From EWC
MAD, Steve McClellan - Wednesday, February 7, 2024
European Wax Center said the move signals a shift in its med ...
- Mirroring Gen AI: Marketers Are Now Using It For Content Production
Email Insider, Ray Schultz - Wednesday, February 7, 2024
Spending on creative and content spend for video-driven chanels should hit $ ...
- In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHA
MediaDailyNews, Joe Mandese - Wednesday, February 7, 2024
The new association within the association signals a return to DPAA's out-of-ho ...
- Top Betting Brands' Ad Spending Approaches $1B
Television News Daily, Wayne Friedman - Monday, February 5, 2024
Sports wagering and gambling brands continue to increase their spending to near ...
- Using LinkedIn For Demand And Lead Generation
MediaDailyNews, Andrea Ness - Friday, February 2, 2024
LinkedIn has gained a solid reputation as the best platform for B ...
- Moroch Names Jaquie Hoyos Chief Media Officer
MAD, Steve McClellan - Wednesday, January 31, 2024
Since joining Moroch as EVP/media services in 2020, Hoyos has revamped t ...
- Media Agency Of The Year: Kinesso
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
On the surface, we named Kinesso agency of the year based ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- Code And Theory Wins Digital AOR For Star Tribune Media Co.
MAD, Steve McClellan - Monday, January 29, 2024
Code and Theory's work to refresh the media company's web and a ...