Subway Reviewing Its U.S. Media, Creative Accounts

Sandwich chain Subway has called a review for its creative and media assignment in the U.S. 

Media spending on the account in 2024 is estimated at $325 million by agency research firm COMvergence.  

The current incumbent, Dentsu, won the consolidated account in 2017. It was not clear if the agency was defending. 

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Subway issued a short statement confirming the development: “We have issued an RFP for our creative, advertising and paid media business in the U.S. as part of a regular business review.” 

The move follows a CEO transition at Subway that took effect at the beginning of the year, with the company’s former Global CMO Carrie Walsh stepping into the role of interim CEO. Most recently, Walsh served as president of Europe, Middle East and Africa. 

A search is ongoing to identify a permanent successor to outgoing CEO John Chidsey, who served five years in the role.

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