Canela Media has appointed Philippe Guelton global president to lead the company’s growth in the U.S. and Latin America. He will report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala.   

Prior to his role at Canela Media, Guelton was president at Crackle and chief revenue officer at Chicken Soup for the Soul Entertainment. In that role he oversaw the Crackle streaming platform as well as Crackle CONNEX, the company's advertising sales arm.  

In addition to streaming content the Canela Media offers advertisers a proprietary data-driven platform called Canela Audience Solutions, to target U.S. Hispanic audiences across both English and Spanish language OTT platforms.  

In 2025 the firm is unveiling a new product, Canela Rewards, a loyalty program where users can earn points by watching videos and interacting with brands.