- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...
- Adobe Consolidates Media With Wavemaker, Publicis Media
MAD, Steve McClellan - Thursday, March 2, 2023
The company spent an estimated $335 million on measured media globally ...
- Pro Sports And Media Dominate Social Post Volume, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Media drives an average of 334 social engagements per day, Sprout Soci ...
- Industry Poll Of Concrete Plans For Using AI: Meh
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
The study from Europe's DMEXCO finds just one in ten marketing executiv ...
- Phygital Phantoms, Aliens And Other Mobile Mysteries Of The Week
Mobile Insider, Joe Mandese - Thursday, March 2, 2023
Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. ...
- MLB Grows 'Local Media' Operations As RSN Financial Issues Loom
Television News Daily, Wayne Friedman - Wednesday, March 1, 2023
In response to RSNs' mounting financial issues, MLB has hired new sta ...
- Publishers Rated For Their Alleged Privacy Compliance
Publishers Daily, Ray Schultz - Tuesday, February 28, 2023
Study by Neutronian places several on the lowest-ranking list. ...
- Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
MAD, Steve McClellan - Monday, February 27, 2023
The review is global and will be managed in-house by CMO Dr ...
- IPG's Mediabrands Wins $1.4 Billion GEICO Media Review
MAD, Steve McClellan - Thursday, February 23, 2023
According to the companies, their collaboration going forward "will modernize GEICO's ...
- 9thWonder Awarded Media AOR Duties For Vari
Accounts on the Move, Steve McClellan - Wednesday, February 22, 2023
Vari, the Texas-based workspace furniture company, has named 9thWonder Agency its med ...
- Wavemaker Wins $50M Global Media Business For Back Market
MAD, Steve McClellan - Wednesday, February 22, 2023
Founded eight years ago, the Paris-based company is expanding to the U. ...
- Confessions From A Minimalist Publicist: Thoughts On PR For Media Brands
MediaDailyNews, Jacob Streiter - Thursday, February 23, 2023
For media, marketing and ad industry professionals, what is important? And wh ...
- Uneasy Premium Streaming In 2023: Profitability, Revenue, Sub Growth - Moving Fast And Slow
TV Watch, Wayne Friedman - Thursday, February 23, 2023
Paramount Global offers a clearer picture of what legacy TV-based companies a ...
- Readers Put More Trust In Local News Products Than National, Study Says
Publishers Daily, Ray Schultz - Tuesday, February 21, 2023
Americans have a dismal view of the national news media. Only 2 ...
- WTF Is 'Nielsen One Ads?'
TV Watch, Joe Mandese - Tuesday, February 21, 2023
If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
"We're estimating 10% productivity savings over three years. That translates to $ ...
- Checkout These Items Still Left In My NBCU23 Cart
TV Watch, Joe Mandese - Thursday, February 16, 2023
One of the stories buried in the deluge of announcements unveiled ...
- VaynerMedia Wins Alaska Airlines Account
MAD, Steve McClellan - Tuesday, February 14, 2023
Alaska Airlines spent an estimated $30 million on measured media last yea ...
- Dentsu X Taps OMD's Pandit As Chief Media Officer
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2023
A month after promoting Leah Meranus to CEO from chief media offic ...
- Stagwell's Assembly Wins T. Rowe Price Media Account
MAD, Steve McClellan - Thursday, February 9, 2023
Client spending was up exponentially last year (to $65 million) according ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
MediaDailyNews, Joe Mandese - Friday, February 10, 2023
"For the price of [an in-game] Super Bowl spot, you could ha ...
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
MediaDailyNews, Joe Mandese - Thursday, February 9, 2023
Only 10% of the 300-plus execs surveyed in December said they plann ...
- Constellation Brands Puts $600 Million Media Account In Review
MAD, Steve McClellan - Tuesday, February 7, 2023
Horizon has been the incumbent on the business since 2009 when t ...
- Gamelancer Hires Kristopher Mychasiw As Head Of Global Partnerships, Sales
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
Mychasiw is known as an "industry disruptor," noted for tapping into emergi ...
- IPG's UM Appoints Sasha Savic Global CEO
MAD, Steve McClellan - Monday, February 6, 2023
He succeeds Eileen Kiernan who was elevated to the top job ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The good news is that the ad industry has been developing ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- MRC: We Welcome A JIC, But It Cannot Replace Us
MediaDailyNews, Joe Mandese - Friday, February 3, 2023
"Over the last couple of weeks the MRC has received numerous inquiri ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...