- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- MRC: We Welcome A JIC, But It Cannot Replace Us
MediaDailyNews, Joe Mandese - Friday, February 3, 2023
"Over the last couple of weeks the MRC has received numerous inquiri ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...
- Known Appoints Former UM U.S. CEO Kasha Cacy Chief Media Officer
MAD, Steve McClellan - Wednesday, February 1, 2023
The role is new and Cacy will lead Known's burgeoning global med ...
- Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
MAD, Steve McClellan - Tuesday, January 31, 2023
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 1 ...
- ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
MAD, Steve McClellan - Monday, January 30, 2023
A survey underpinning the report found that 88% of respondents believe th ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
RTBlog, Joe Mandese - Monday, January 30, 2023
"One thing I find shocking across the industry broadly, is a la ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- Agencies To Wall Street: Short The Video Ad Marketplace
MediaDailyNews, Joe Mandese - Thursday, January 26, 2023
No, not that kind of "short," but the kind of short-form vid ...
- Disney Strikes Outcome Measurement Deal With EDO
Television News Daily, Wayne Friedman - Wednesday, January 25, 2023
Disney says its clean-room technology and Disney Audience Graph technology are worki ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
Mindshare's brand refresh separated the terms "mind" and "share" to connote ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
It's not just the data mining, machine learning and automation powered ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Trust - And Mistrust - In Advertising, Social Media, News And High Usage: Good News?
TV Watch, Wayne Friedman - Monday, January 23, 2023
A late 2022 Gallup poll says Americans' trust in mass media ...
- Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube
Digital News Daily, Colin Kirkland - Thursday, January 19, 2023
Working with creators and influencers from 44 countries, Air Media-Tech translates conte ...
- Krichefski Elevated To GroupM CEO EMEA & UK
MAD, Steve McClellan - Thursday, January 19, 2023
The role is new as the WPP media arm has combined t ...
- Networks To Media Shops: Join Our 'JIC'
Television News Daily, Wayne Friedman - Thursday, January 19, 2023
"Expanding on conversations with the ANA, the JIC has elicited participation fr ...
- TikTok Expands State-Controlled Media Label To 40 Global Markets
Digital News Daily, Colin Kirkland - Wednesday, January 18, 2023
Following its initial testing last March in Russia, Ukraine, and Belarus, TikT ...
- Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new analysis from Standard Media Index also reports Reddit for t ...
- Dentsu X NA Taps Meranus As CEO
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2023
Formerly chief media officer, she reports to Dentsu Media Americas CEO Do ...
- INMA Creates Six Initiatives For Publishing In 2023
Publishers Daily, Ray Schultz - Tuesday, January 17, 2023
The International News Media Association seeks to make journalism an economically viab ...
- Cannes Lions Add Sustainability Reporting To Awards Submissions
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- New Media Agency In The Works At IPG
Mediapsssst, Richard Whitman - Monday, January 16, 2023
It's called "RED," and UM Worldwide posted an ad last week ...
- Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?
MediaDailyNews, Joe Mandese - Sunday, January 15, 2023
"We're finalizing that over the next week or so," GroupM Global Direct ...
- Media All Star: Delphine Fabre-Hernoux
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
Fabre-Hernoux says privileged access to the inside thinking about and application ...
- Marketing All-Star: Tina Mahal
MediaPost All Stars, Fern Siegel - Sunday, January 8, 2023
Tina Mahal spearheaded Frito-Lay's debut partnership with the 2022 FIFA World Cu ...