- Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal
Television News Daily, Wayne Friedman - Friday, January 13, 2023
Looking to eliminate any future media-business conflicts in the measurement space, Sam ...
- McCormick Consolidates Global Media At Dentsu X
MediaDailyNews, Joe Mandese - Thursday, January 12, 2023
The assignment follows a decade-long relationship for Dentsu handling regional accounts f ...
- Creative All Star: Alex Strimbeanu
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Based in Bratislava, Slovakia, the offices of JANDL are not far fr ...
- Microsoft To Build Complete Omnichannel Retail Media Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Microsoft on Tuesday shared its vision to create the industry's most comple ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
The Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
- Disjointed Industry Committee
MediaDailyNews, Joe Mandese - Monday, January 9, 2023
The major networks announced a joint industry committee (JIC) this morning ...
- Paid-Search Ad Spend Falls 18% On Average In December
Performance Marketing Insider, Laurie Sullivan - Monday, January 9, 2023
The average daily amount spent in paid-search advertising fell 18% in Decemb ...
- The Leading Exporter Of Weapons Of Mass Disruption
Red, White & Blog, Joe Mandese - Friday, January 6, 2023
"We are talking about social media, we're talking about generative artificial intelligenc ...
- Stagwell Unveils 'Specialty Media' Unit At CES
Mediapsssst, Richard Whitman - Wednesday, January 4, 2023
Two new Specialty Media products unveiled at CES include a QR Code-power ...
- 5 Retail Media Trends to Watch in 2023
MAD, Cara Pratt - Tuesday, January 3, 2023
For one thing, retail media will transform branding strategies. Retailers can segme ...
- BMW Puts NA Media, Creative Assignments Into Review
MAD, Steve McClellan - Tuesday, January 3, 2023
The German auto brand is also reviewing assignments for social media a ...
- Legacy TV Network Streamers' Real Future Competition: Non-Video Digital Media Business
TV Watch, Wayne Friedman - Wednesday, January 4, 2023
Traditional TV companies are a long way from competing with digital ...
- Political Lift Research Could Be A Woke-Up Call For Many Brands, Especially Media Ones
Marketing Politics Weekly, Joe Mandese - Tuesday, January 3, 2023
The data shows an 18-point brand lift advantage coming from Democrats f ...
- Apple Taps Disney Exec To Head Apple TV+ Marketing
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 3, 2023
With more than 9 years at Disney, Ricky Strauss most recently w ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- Innovating with a Purpose
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
After being named as one of the Most Innovative Companies in 202 ...
- Assembly Taps Bryant For Global Chief Marketing Officer Role
MAD, Steve McClellan - Friday, December 23, 2022
Bryant is replacing former CMO Mary Beth Keelty, who will move in ...
- 5 Marketing Trends That Will Define Health Media In 2023
MediaDailyNews, Andrea Palmer - Tuesday, December 27, 2022
Five trends are sure to be disruptors in 2023. One has t ...
- Kantar Launches Global Connected Data Solutions Team
People on the Move, Steve McClellan - Friday, December 23, 2022
Media and marketing analytics firm Kantar has formed what it is calli ...
- Focus On Consumer Journeys, Outcomes To Optimize Retail Media Investments
MAD, Chris Reebie - Thursday, December 22, 2022
Tactical pieces (search, programmatic, etc.) are often the focus. But it's real ...
- EssenceMediacom Wins Global PlayStation Media Duties
MAD, Steve McClellan - Tuesday, December 20, 2022
The client spends an estimated $170 million worldwide, according to agency resear ...
- Rodes-Backed Media Shop Anagram Expands Leadership Team
People on the Move, Steve McClellan - Tuesday, December 20, 2022
Recently formed media agency Anagram has added several executives to its leadersh ...
- Report: Andrea Salvato Is A Contender To Replace Nick Read At Vodofone
Publishers Daily, Ray Schultz - Tuesday, December 20, 2022
Andrea Salvato, chief development officer, is being mentioned a possible replacement f ...
- Paramount Global Scraps Long-Time Carnegie Hall Upfront Event
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
Paramount Global is making a dramatic move this year in abandoning i ...
- OMD Wins Burberry Global Media Account
MAD, Steve McClellan - Monday, December 19, 2022
The company spends an estimated $55 million on measured media annually, ...
- MediaSense Launches DE&I Audit Program for Advertisers
MAD, Steve McClellan - Friday, December 16, 2022
Advertisers will be able to address questions including whether their campaigns a ...
- Tucker Carlson Named 'Misinformer Of The Year,' Promoted A Cast Of Others In Prime Time
Marketing Politics Weekly, Joe Mandese - Monday, December 19, 2022
"Carlson leveraged his platform to amplify the reach of these 10 individua ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad Performance
Digital News Daily, Colin Kirkland - Thursday, December 15, 2022
IAS aims to to provide greater transparency for in-game ad performance ...
- Siemens Taps Mediaplus For Global Media Assignment
Mediapsssst, Richard Whitman - Wednesday, December 14, 2022
The assignment covers media planning, buying, and strategy across all traditional a ...
- L'Oreal Awards U.S. Media Assignment To Omnicom Media Group
MAD, Steve McClellan - Tuesday, December 13, 2022
The company spends $960 million on measured media in the U.S. annuall ...