- Ten Years After, Local Media Shop Embodies Sandy Hook
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
When Mediassociates moved to the hamlet months before the tragedy, it h ...
- Innocean Retains Havas Media Following Global Review Covering Hyundai Brands
MediaDailyNews, Joe Mandese - Tuesday, December 13, 2022
The new assignment covers the Hyundai, Kia and Genesis brands and follo ...
- EssenceMediacom Keeps Sony Interactive Global Media Account
Accounts on the Move, Fern Siegel - Monday, December 12, 2022
Sony PlayStation is expected to spend $170 million globally this year. ...
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
MediaDailyNews, Joe Mandese - Monday, December 12, 2022
Instagram, TikTok and Spotify all joined the top 100 "most connected" U. ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- The Twitter Files: Part 3
Red, White & Blog, Joe Mandese - Friday, December 9, 2022
Even as Elon Musk selectively doles internal company files out to anti-M ...
- Cannes Festival Reboots Media Lions: Adds Metaverse For 'New Realities,' 'Emerging Tech'
MediaDailyNews, Joe Mandese - Thursday, December 8, 2022
The changes include "a special focus on bold creativity from independent med ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- mSix&Partners Lands China's OnePlus For North America
MAD, Steve McClellan - Tuesday, December 6, 2022
According to the agency the new assignment reflects OnePlus' ambitions to expa ...
- Agency Forecasters See 'Resilient' Ad Economy Next Year
MAD, Steve McClellan - Monday, December 5, 2022
Despite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-dig ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
This year's retail media ad-spending estimates range from $39 billion at Zeni ...
- One Hitler Wonders
Red, White & Blog, Joe Mandese - Friday, December 2, 2022
I'm not a doctor, and do not understand the mental health issu ...
- Tech, Media, Telecom Divestitures Predicted To Bounce Back In 2023
Research Intelligencer, Robert Williams - Thursday, December 1, 2022
The total value of TMT divestitures will rise by 25% to 5 ...
- With A Focus On Scale, Lagunitas Appoints Integer Group As First AOR
MAD, Steve McClellan - Tuesday, November 29, 2022
The assignment comes as Lagunitas is pivoting to a marketing and med ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- Mindshare Named Media Agency, GroupM Holding Company Of The Year
MediaDailyNews, The Editor - Wednesday, November 30, 2022
MediaPost has selected GroupM as its holding company, and its Mindshare un ...
- Hanson Dodge Taps Pope For New Assoc. Media Director Role
People on the Move, Steve McClellan - Tuesday, November 29, 2022
Milwaukee-based Hanson Dodge has hired Maggie Pope in the new role ...
- Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards
RTBlog, Joe Mandese - Monday, November 28, 2022
On the eve of announcing this year's winners, I'd like to sha ...
- Harman Consolidates Creative, Media Accounts With Havas Group
MAD, Steve McClellan - Monday, November 21, 2022
The scope of work includes brand strategy, creative, content, media and producti ...
- News Media Alliance Urges FTC To Adopt New 'Data Poaching Rule'
Digital News Daily, Colin Kirkland - Monday, November 21, 2022
The proposed data-poaching rule would grant the sole right to collect consum ...
- IPG's Initiative Top Media Agency In Global New Business Through Q3
MAD, Steve McClellan - Thursday, November 17, 2022
At the group level, per the COMvergence rundown, WPP's GroupM ranked fir ...
- Stitcher Media, NPR Ranked Top Podcast Producers
Publishers Daily, Ray Schultz - Thursday, November 17, 2022
Both dominated in average weekly downloads and weekly users in October, Trit ...
- Rethinking The Programming Stack for Our Inevitable Metaverse Overlords
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Media companies are told that their future audience is, well, everywhere. Conte ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Beyond the Transaction: Tactics for an Acquisition Strategy
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
BDG has acquired ten companies in less than a decade. But ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Publicis Groupe, Carrefour Form Retail Media Alliance
MAD, Steve McClellan - Tuesday, November 8, 2022
The two firms have formed a joint venture to create retail med ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...