- Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards
RTBlog, Joe Mandese - Monday, November 28, 2022
On the eve of announcing this year's winners, I'd like to sha ...
- Harman Consolidates Creative, Media Accounts With Havas Group
MAD, Steve McClellan - Monday, November 21, 2022
The scope of work includes brand strategy, creative, content, media and producti ...
- News Media Alliance Urges FTC To Adopt New 'Data Poaching Rule'
Digital News Daily, Colin Kirkland - Monday, November 21, 2022
The proposed data-poaching rule would grant the sole right to collect consum ...
- IPG's Initiative Top Media Agency In Global New Business Through Q3
MAD, Steve McClellan - Thursday, November 17, 2022
At the group level, per the COMvergence rundown, WPP's GroupM ranked fir ...
- Stitcher Media, NPR Ranked Top Podcast Producers
Publishers Daily, Ray Schultz - Thursday, November 17, 2022
Both dominated in average weekly downloads and weekly users in October, Trit ...
- Rethinking The Programming Stack for Our Inevitable Metaverse Overlords
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Media companies are told that their future audience is, well, everywhere. Conte ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Beyond the Transaction: Tactics for an Acquisition Strategy
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
BDG has acquired ten companies in less than a decade. But ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Publicis Groupe, Carrefour Form Retail Media Alliance
MAD, Steve McClellan - Tuesday, November 8, 2022
The two firms have formed a joint venture to create retail med ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Nexstar Posts Surging Q3 Political Ad Gains, Core Advertising 'Stable' But Lower
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Political advertising for the midterm elections rose 900% vs. the prior-year peri ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall
MAD, Steve McClellan - Monday, November 7, 2022
The study explored the impact of advertising when viewed across single ...
- National TV Ad Spend Flat For September -- Ending Monthly Declines
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Positive news came with September reversing a general monthly decline that beg ...
- Havas Media Taps Bonuccelli To Lead New Multicultural Practice
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
The practice will focus on "meaningfully" engaging Hispanic, African American, Asian Americ ...
- Take That Madison Avenue: Twitter Massively Cuts Its Own Ad Buys Too
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
Twitter spent less than $3 million on media buys in 2021, a ...
- Sam's Club Launches Media Review
MAD, Steve McClellan - Thursday, November 3, 2022
In the U.S. Sam's Club spent an estimated $36 million on measur ...
- Adobe Launches Media Consolidation Review
MAD, Steve McClellan - Wednesday, November 2, 2022
The company spends an estimated $150 million on measured media worldwide, accordi ...
- Click Media Expands To the U.S., Taps Dentsu Alum Walsh To Help Drive Growth
Mediapsssst, Richard Whitman - Wednesday, November 2, 2022
Click has appointed Dentsu Creative alum Rhonda Walsh as Vice President ...
- Paramount Global Q3: Advertising Down 2%, D2C Subs Add 4.6M, Revenues Up 38%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Paramount's TV media unit saw advertising decline 3% in Q3, despite stro ...
- Where Are The Russian Media Hackers When You Truly Need Them?
TV Watch, Wayne Friedman - Thursday, November 3, 2022
Have we forgotten about Russia looking to manipulate the U.S. media ...
- Stagwell's Gale Wins Dropbox Global Media
MAD, Steve McClellan - Tuesday, November 1, 2022
Estimated annual global media spending for Dropbox is $50 million, according ...
- 7 Things I Learned From A 6-Month Networking Blitz
MediaDailyNews, Barry Lowenthal - Tuesday, November 1, 2022
Six months ago my job ended and I had the opportunity ...
- Sarah Personette Resigns As Twitter's Top Ad Exec
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
In a series of tweets this morning, Personette said she resigned Frid ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- The Media Recession Is Coming, The Media Recession Is Coming -- Or Is It?
TV Watch, Wayne Friedman - Monday, October 31, 2022
Top-flight experts have blown the reading of where the economy has be ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...