- COMvergence: OMD Remains Top Global Media Agency By Billings
MAD, Steve McClellan - Tuesday, July 11, 2023
Based on the 2022 billings figures the firm said it expects EssenceMediac ...
- Omnicom Media Group Acquires UK Financial Services Specialist
MAD, Steve McClellan - Tuesday, July 11, 2023
Founded in the UK in 1993, Ptarmigan Media's offering includes media planni ...
- Ryan Elliott Named As COO Of James G. Elliott Co.
Publishers Daily, Ray Schultz - Tuesday, July 11, 2023
Ad veteran Elliott joins outsourced media firm founded by his father ...
- Spark Foundry Taps Bernstein As Chief Growth Officer
MAD, Steve McClellan - Friday, July 7, 2023
Previously, Bernstein was the executive vice president/business development and marketing at Advanta ...
- Report: Too Many Tech Providers Spoil The Shopper Experience
MAD, Steve McClellan - Tuesday, July 4, 2023
Multiple tech providers create inefficiencies for brands and bad experiences for shopper ...
- Havas Media, Adelaide Launch Proprietary Attention Metric
Mediapsssst, Richard Whitman - Monday, July 3, 2023
The "Meaningful Ad Unit" will be utilized by Havas Media for U. ...
- Beiersdorf Launches $800M Global Media Review
MAD, Steve McClellan - Friday, June 30, 2023
In recent years portions of the business have been served by ...
- RSNs: Going Local -- Under A National TV/Video Roof?
TV Watch, Wayne Friedman - Monday, July 3, 2023
In sports TV, as well as all media business, there are hav ...
- Laughlin Constable Wins AOR Duties For True Value Co.
Mediapsssst, Richard Whitman - Thursday, June 29, 2023
LC will be tasked with developing and activating a new integrated bran ...
- Kroger Precision Marketing Launches In-House Self-Serve Advertising Platform
MAD, Steve McClellan - Wednesday, June 28, 2023
The company said the platform is designed to make it easier f ...
- Tombras Named AOR For Nebraska's Bellevue University
MAD, Steve McClellan - Wednesday, June 28, 2023
In addition to creative and media duties, Tombras will collaborate with Bellev ...
- Perhaps The Greatest Threat To Democracy
MediaDailyNews, Ed DeNicola - Thursday, June 29, 2023
As opaque as dark money is in paid media, what's its influen ...
- Constellation Shifts $330 Million US Media Account To IPG's Initiative
MAD, Steve McClellan - Tuesday, June 27, 2023
Horizon Media, which handled the account for over a decade, will assi ...
- Horizon Media Appointed NA Media AOR For Revlon Group
MAD, Steve McClellan - Monday, June 26, 2023
The appointment followed a five-month review. Revlon emerged from bankruptcy in M ...
- The Medium Is The Synthesis
RTBlog, Joe Mandese - Monday, June 26, 2023
Add advertising execs to the list of people responsible for the proliferati ...
- Dove, WPP Win Media Grand Prix For Opposing TikTok 'Beauty' Filter
MAD, Steve McClellan - Wednesday, June 21, 2023
Dove condemned the filter, arguing that its AI-driven image-altering abilities made ...
- Being There
MediaDailyNews, Joe Mandese - Wednesday, June 21, 2023
CANNES -- "Cannes is back!," Jon Bond proclaimed in an Instagram po ...
- NBCU Strikes Exclusive Ad-Sales Deal With Group Black
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
NBCU has curated a collection of Black-led and diverse content through Bla ...
- Brand USA Taps R&R Partners As Media AOR
Accounts on the Move, Steve McClellan - Friday, June 16, 2023
U.S. tourism organization Brand USA has selected Las Vegas-based R&R Partners ...
- Publicis Groupe, Carrefour Launch Retail Network Joint Venture
MAD, Steve McClellan - Thursday, June 15, 2023
The venture has signed on 13 retail partners, with a combined 1 ...
- This Is Your Brain, This Is Your Brain On Politics
Red, White & Blog, Joe Mandese - Friday, June 16, 2023
"Every business that wants to avoid becoming the next brand in t ...
- Meta, Microsoft Join AI Media Standards Group
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Framework developed by the Partnership on AI presents recommendations for responsible creati ...
- Doner Relaunches Media Practice, Taps Agency Vet Villamil To Run It
MAD, Steve McClellan - Wednesday, June 14, 2023
Doner Partners Network CEO David DeMuth says the relaunch will allow t ...
- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- Nielsen Launches 'Media Data Room,' Precursor To Clean Room
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
The room, enabled by cloud-based data-management platform Snowflake, initially will utilize ...
- EDO Offers Creative Rotation Optimization For TV Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, June 13, 2023
The data-driven solution is said to allow for optimizing creative rotations witho ...
- Analysts Present AI Impact Study To 4A's Board
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
Not surprisingly, the board's questions were mostly about the impact AI wi ...
- Epsilon Taps Target Veteran Dave Peterson To Lead Its Retail Media Ops
Mediapsssst, Richard Whitman - Wednesday, June 7, 2023
Peterson is tasked with unifying Epsilon's global retail media assets and team ...
- OMD Worldwide Tops RECMA Global Pitch Ranking
MAD, Steve McClellan - Friday, June 9, 2023
The report assessed media agency performance in new business pitches for bo ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The partnership aims to provide precise, personalized search and discovery and gi ...