- Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Performance Marketing Insider, Laurie Sullivan - Thursday, October 27, 2022
Disney CEO Bob Chapek wants to combine personal consumer data from t ...
- Empower Wins Media For Zaxby's Restaurant Chain
MAD, Steve McClellan - Tuesday, October 25, 2022
The chain spends $45 million annually on measured media, according to agen ...
- Karnik Appointed Barkley Chief Media Officer
MAD, Fern Siegel - Monday, October 24, 2022
Barkley chose Karnik largely for her digital and data-first expertise. ...
- Pernod Ricard Taps Publicis Media To Handle U.S. Media
MAD, Steve McClellan - Monday, October 24, 2022
The spirits marketer spends an estimated $40 million on measured media ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Unfiltered Social Media Content Wreaks Havoc On Media Planning For News-Oriented Brands
TV Watch, Wayne Friedman - Tuesday, October 25, 2022
If more "unfiltered," unverifiable content continues to float around news digital platform ...
- Publishers Clearing House Taps 70 Years Of Data To Launch PCH Audiences
Performance Marketing Insider, Laurie Sullivan - Monday, October 24, 2022
The audience segments are built from signals collected about the 170 milli ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
RTBlog, Joe Mandese - Monday, October 24, 2022
GroupM's business intelligence team called out analysts and journalists for focusing ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022
Digital News Daily, Colin Kirkland - Thursday, October 20, 2022
Last year, American exercise and media company Peloton Interactive had an avera ...
- Publicis Media's APX To Fund New Series With J.B. Smoove
Mediapsssst, Richard Whitman - Thursday, October 20, 2022
Publicis Media set up the APX Content Ventures fund earlier this ye ...
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Grocery Giant Ahold Delhaize Hires CitrusAd, Powered by Epsilon, To Expand Retail Media
Mediapsssst, Richard Whitman - Wednesday, October 19, 2022
Combined the Ahold Delhaize USA brands operate more than 2,000 stores a ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- BMO's Salmon Joins New Street, Will Lead Internet Coverage
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
During his 18 years at BMO, Salmon established himself as a leadi ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Retail Needs To Follow Through With Website Promises Before It's Too Late
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 18, 2022
Many retailers and brands are making promises they cannot keep as ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- IPG's Mediahub Wins Celebrity Cruise Lines' North America Media Assignment
MAD, Steve McClellan - Friday, October 14, 2022
Celebrity Cruises has been ramping up spending of late as the crui ...
- Nexstar Media Group Looks To Weather Big Economic Downturn: Analyst
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Nexstar Media Group, the U.S.'s largest TV station owner, is in ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
The partnership also includes Yahoo Member Connect, a new suite of solutio ...
- Mediabrands Expands Its Media Responsibility Index
MAD, Steve McClellan - Thursday, October 13, 2022
Since its launch in 2020 it has evolved from an evaluation ...
- Agency New Biz Continues To Recede Through First 8 Months
MediaDailyNews, Joe Mandese - Friday, October 14, 2022
While the ad industry still is not in a recession, according ...
- Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
MediaDailyNews, Joe Mandese - Thursday, October 13, 2022
The agency, Anagram, is being billed as "remote-first" and has no geograph ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTV
Performance Marketing Insider, Laurie Sullivan - Thursday, October 13, 2022
Basis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Does GEICO's Media Review Signal Troubles For The Insurance Sector?
Mediapsssst, Richard Whitman - Tuesday, October 11, 2022
The company has put its $1 billion-plus media agency account in revi ...
- Stagwell Media Network Expands, Rebrands
MAD, Steve McClellan - Monday, October 10, 2022
The network added several creative shops in August and has been renam ...
- Serviceplan Bets Big On Web3, Unveils DCNTRL
MediaDailyNews, Joe Mandese - Tuesday, October 11, 2022
The new metaverse studio touts a full-service portfolio -- "from the fir ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
RTBlog, Joe Mandese - Monday, October 10, 2022
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...