- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
RTBlog, Joe Mandese - Monday, October 10, 2022
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Anomaly Adds Media Services, Touts A 'More Progressive Take'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The studio, which will be headed by former Head of Communications Strate ...
- Paid-Search Spending Rose 5% In September
Performance Marketing Insider, Laurie Sullivan - Friday, October 7, 2022
Skai, which releases data tracking its clients' monthly spending, found the avera ...
- Buffalo Groupe Acquires Sports Marketing Surveys USA
Publishers Daily, Ray Schultz - Wednesday, October 5, 2022
Agency and media firm will benefit from new research capabilities, it s ...
- LA's Latest Media Shop: Scale By Zambezi
MAD, Steve McClellan - Tuesday, October 4, 2022
In effect it's a rebranding of ad agency Zambezi's four-year-old media grou ...
- De'Longhi Group Appoints Mediaplus To Handle NA Media Planning, Buying
MAD, Steve McClellan - Monday, October 3, 2022
With the win in North America, Mediaplus Group now supports De'Longhi ...
- Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2022
The assignment, which covers the BMW and MINI brands, follows a competiti ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
MediaDailyNews, Joe Mandese - Thursday, September 29, 2022
Magna's downward revision brings the Big 4 consensus estimate for U.S. ...
- Mobile Advertising's Lagging Indicators
Mobile Insider, Joe Mandese - Thursday, September 29, 2022
"The targeting reach of social apps is hurt by the update ...
- AMC Networks Selects 'Known' As Media Agency Of Record
MAD, Steve McClellan - Tuesday, September 27, 2022
The award followed a six-month global review led by Casey Burnett ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- Rinck Advertising Promotes Ardia To Associate Director, Media
People on the Move, Fern Siegel - Wednesday, September 21, 2022
Ardia creates, analyzes, tracks and optimizes paid search marketing campaigns for t ...
- GroupM: Fastest-Growing Digital Ad Channel Is Retail Media
Mediapsssst, Richard Whitman - Tuesday, September 20, 2022
Global media retail revenue totaled $88 billion last year and is expect ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer Journey
The MediaPost Cases, Lisa Singer - Monday, October 24, 2022
Like many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Omnicom's Hearts & Science Elevates Stanger To US CEO, Ups Basile To COO
MAD, Steve McClellan - Friday, September 16, 2022
The appointments follow the recent promotion of Ralph Pardo, Stanger's predecessor, ...
- Cosmo Media Labs Launches With Investment From The Sandbox
Digital News Daily, Colin Kirkland - Thursday, September 15, 2022
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protoc ...
- Mindshare, GroupM Top New Biz Charts For The First Half Of 2022
MAD, Steve McClellan - Thursday, September 15, 2022
That's according to agency research firm COMvergence which just released its "N ...
- iSpot Hires Former Inscape And Samsung Ads Exec Jodie McAfee
Television News Daily, Wayne Friedman - Friday, September 16, 2022
Looking to ramp up even more new TV currency connections with ...
- Where Retail Media Went Wrong And How Newer Entrants Can Avoid the Same Pitfalls
MAD, Chris Reebie - Wednesday, September 14, 2022
Consolidation. Cooperation. Transparency. Three words that don't align with the current, retail-driv ...
- MyPillow Guy: Who Needs A Phone When You Own Fox News In Prime-Time
Marketing Politics Weekly, Joe Mandese - Thursday, September 15, 2022
An analysis by watchdog Media Matters shows Mike Lindell may be t ...
- Publicis Taps PMX Chief Raviv To Oversee All Global Media Ops
MediaDailyNews, Joe Mandese - Thursday, September 15, 2022
"Talia will develop PMX to become Publicis' overarching media platform globally a ...
- The Emmys Hits Another Record Viewership Low: 5.9M Viewers
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
iSpot.tv estimates national TV ad spend on the show totaled $38.9 millio ...
- Accenture Song Taps Publicis' Kelly For New Global Head Of Media Role
MAD, Steve McClellan - Monday, September 12, 2022
The digital agency also hired Droga5 and MediaCom alum Deal Challis ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- Havas Media Wins Global Remit For Shoe Marketer Wolverine Worldwide
MAD, Steve McClellan - Thursday, September 8, 2022
The company's brands include Merrell, Saucony, Sperry, Wolverine, Keds, Stride Rite, Hu ...
- Evergent And XroadMedia Form A Data Partnership
Email Marketing Daily, Ray Schultz - Thursday, September 8, 2022
Subscription management platform Evergent has formed a strategic partnership with XroadMedia ...
- Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The long-time ad industry media, data and technology vet describes the mo ...
- Berkshire Hathaway Extends Custom Publishing With Havas, New Mag Targets Southern Cal
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
With a 75,000 controlled print circulation, "Lifestyles Southern California," launches in Decemb ...