Berkshire Hathaway's HomeServices of America unit has extended its custom publishing and content marketing deal with Havas House, the customer media division of Republica Havas Group and Havas Creative North America Network.
The extension includes a new custom magazine, Lifestyles Southern California, which launches in December and targets the "ultra affluent audience" of Southern California's luxury real estate market.
With a circulation of 75,000 print editions delivered directly to select, multimillion-dollar properties (valued at $3 million to $5 million). Additional controlled distribution will also be available at select luxury hotels and social events, and digital editions will be available at Berkshire Hathaway HomeServices California's website and via email distribution.
The new publication, which features "trend casting," celebrity interviews and photo shoots, as well as profiles of influential personalities, is modeled on a similar custom magazine Havas House previously created for Berkshire Hathaway targeting affluent consumers in South Florida's luxury real estate market, Lifestyles South Florida.