- Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The long-time ad industry media, data and technology vet describes the mo ...
- Berkshire Hathaway Extends Custom Publishing With Havas, New Mag Targets Southern Cal
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
With a 75,000 controlled print circulation, "Lifestyles Southern California," launches in Decemb ...
- What's Next For Jill Metcalf?: Long-Term Transformation Of Dentsu Media Shops
MediaDailyNews, Joe Mandese - Monday, August 29, 2022
The long-time Essence vet joins Dentsu International as Chief of Business Strate ...
- Vibenomics Marketplace Lets Competitors Collaborate, Support In-Store Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 29, 2022
The In-Store Marketplace helps retailers with in-store media choices and buys, allowi ...
- Is Brand Vs. Performance Media An Outdated Construct?
RTBlog, Joe Mandese - Monday, August 29, 2022
"The overall mix of advertising shifts possibly in favor of brand rath ...
- iHeartMedia To Host Metaverse Concerts In 'Fortnite' Virtual World
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
iHeartLand is a state-of-the-art entertainment space that creates a venue for mus ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
The move comes a week after Havas Media Group named PubMatic ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- Dentsu's Carat Retains Vodafone Assignment After Review
Accounts on the Move, Steve McClellan - Thursday, August 18, 2022
Media expenditures by the company in the EMEA region last year total ...
- The New Recession Playbook: Rethinking What Hardworking Media Really Is
MAD, Steve Knapp - Thursday, August 18, 2022
Brand-building and broad-reaching media outperforms performance media over time. And great creati ...
- Havas Media Names PubMatic 'Preferred' SSP In NA
MAD, Steve McClellan - Wednesday, August 17, 2022
PubMatic said the selection was based on its capabilities, quality of invento ...
- It's The Oxygen, Stupid
Red, White & Blog, Joe Mandese - Thursday, August 18, 2022
And by oxygen, Ipsos political guru Chris Jackson means the ability ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Publicis Groupe Is The Big Winner In Mondelez Media Review
Mediapsssst, Richard Whitman - Tuesday, August 16, 2022
Publicis picked up the client's Europe Middle East and Africa region, i ...
- GroupM CMO Kelly Named U.S. CEO Of EssenceMediacom
MAD, Steve McClellan - Thursday, August 11, 2022
MediaCom U.S. CEO, Sasha Savic, who has been in the role f ...
- Mindshare's New Impact Index Ferrets Out Content That Is Toxic To Minority Communities
Mediapsssst, Richard Whitman - Wednesday, August 10, 2022
The agency unveiled the tool today with Tyson Foods as the laun ...
- Publicis Groupe Adds More PepsiCo Media Business
MAD, Steve McClellan - Wednesday, August 3, 2022
The Groupe just won the beverage giant's Southeast Asia assignment, which follo ...
- Exverus Launches Agency Specializing In Retail Media
MAD, Steve McClellan - Monday, August 1, 2022
The agency will be led by Sifat Ullah who joined Exverus earli ...
- Patient-Centered Creative
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Thinking more like a patient than a clinician opens a marketer's imaginati ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- Publicis Media Prevails In PepsiCo's Pitch For India Business
MAD, Steve McClellan - Friday, July 29, 2022
The win follows the agency's winning of PepsiCo's creative and digital duti ...
- The Future of Retail Media Isn't Just Online
MAD, Marlow Nickell - Friday, July 29, 2022
More than half of U.S. customers prefer to shop in stores. ...
- Palisades Media Group Suddenly Shuts Its Doors
Mediapsssst, Richard Whitman - Friday, July 29, 2022
The Santa Monica-based media agency, which had been in business for ...
- Media Shop Arm Candy Taps Von Kennel To Serve As Its First President, Partner
MAD, Steve McClellan - Thursday, July 28, 2022
Most recently Von Kennel was senior vice president, media investments at corpora ...
- Skai: Q3 2022 Could Become Rockiest Road For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Despite recession fears, overall, spending growth rose in Q2 2022, with reta ...
- Walmart Connect Evolves Partnership Program To Expand Advertiser Support
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Advertisers working with Walmart will soon have the option to tap in ...
- NBCU Q2 Ad Revenue Slips, Estimates $2.5B Loss For Peacock For 2022
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
NBCU says its ad revenue dropped 1.3% due to a decline ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- Nike Chooses PMG, Initiative To Be Its New Media Agency Partners
MAD, Steve McClellan - Tuesday, July 26, 2022
The selections came after a review that began late last year. Mindsha ...
- True Media Appoints New President For U.S. Operations
Mediapsssst, Richard Whitman - Monday, July 25, 2022
Chris Actis was most recently president at Kruskopf and Co., a full-servi ...