- True Media Appoints New President For U.S. Operations
Mediapsssst, Richard Whitman - Monday, July 25, 2022
Chris Actis was most recently president at Kruskopf and Co., a full-servi ...
- Feeding The Content Beast Is A Constant Challenge For Media Companies
TVBlog, Adam Buckman - Tuesday, July 26, 2022
Media companies that are dependent on content must always be feeding t ...
- Publicis Media Veteran Joins Anchor Trading As EVP, Client Partnerships
MAD, Steve McClellan - Friday, July 22, 2022
Pisick, a 20-year media industry veteran most recently served as President ...
- Twitter Posts $270M Quarterly Loss, Citing Ad Headwinds, Musk's Troubled Takeover Deal
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 22, 2022
Twitter reported revenues of nearly $1.18 billion Friday, nearly flat with t ...
- Mindshare Lands Discover's U.S. Media Account
MAD, Steve McClellan - Thursday, July 21, 2022
The remit covers audience and media strategy, planning, investment, measurement, and da ...
- Media Stocks See Sharp Gains Following Netflix Results
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2022
Many media stocks that have been impacted since the beginning of t ...
- 'Rick and Morty' Creator Announces More NFT 'Krap"
Digital News Daily, Colin Kirkland - Wednesday, July 20, 2022
The Krapopolis website features a collection of utility-focused NFTs called "Krap Chickens ...
- 'Clean Room' Developer InfoSum Reboots, Launches Platform Making Consumer Data More Frictionless
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
The new platform is more of a refinement, streamlining the process ...
- UM's Kiernan Named IPG Mediabrands Chief
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
She succeeds Daryl Lee, who held the role for nearly three year ...
- Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
He joins from Omnicom's Optimum Sports unit, and has more than ...
- Shaun Brown, Named Tinuiti's First EVP Of Commerce, Calls Marketing 'The New West'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
"There is a big difference between ecommerce and commerce," Brown said. "Ecommer ...
- Changing Of The Guard At OMD USA As Hanson Succeeds Osborn As CEO
MAD, Steve McClellan - Monday, July 18, 2022
Christina Hanson succeeds John Osborn as CEO at the Omnicom media agenc ...
- Exverus Media Hires Ullah As VP Performance Media
People on the Move, Steve McClellan - Monday, July 18, 2022
Los Angeles-based Exverus Media, a strategic media consultancy, has hired Sifat Ull ...
- GroupM Taps Dashew As NA Head Of Learning & Development
MAD, Steve McClellan - Wednesday, July 13, 2022
Among other duties, he will lead GroupM University, the recently launched learni ...
- PHD Wins Global Media Account For Tea Maker Ekaterra
MAD, Steve McClellan - Wednesday, July 13, 2022
The former Unilever tea division was sold last month for $4.5 billi ...
- Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
MediaDailyNews, Joe Mandese - Thursday, July 14, 2022
Omnicom Media Group has the best "current offering," but Publicis Media Gro ...
- Burberry Puts Global Media Assignment In Review
MAD, Steve McClellan - Monday, July 11, 2022
The company spends an estimated $55 million on measured media annually, ...
- Sarah Fay On Ad Industry AI: 'Don't Do Nothing'
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"I'm not saying you just let the machine do the work," s ...
- Experimenting with Shoppable Video
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
For a 220 years-young brand like the New York Post, innovation, adaptatio ...
- Nexstar Tops All TV Station Groups In 2021 Revenue, Up 10% From 2020
Television News Daily, Wayne Friedman - Thursday, July 7, 2022
While Nexstar led all TV station groups in annual revenue, its ...
- Joe Anthony Forms Hero Media To Empower New Generation Of Black Creators
Mediapsssst, Richard Whitman - Wednesday, July 6, 2022
Anthony, founder of ad agency Hero Collective, says the new platform wi ...
- The Growing Need For A Chief Media Officer Role At Brands
MAD, Steve McClellan - Tuesday, July 5, 2022
A survey fielded by ID Comms found that nearly three-quarters of tho ...
- Havas Media Taps Long-Time Media Exec -- And Former Mayor -- As Head Of Growth
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Matthew Bogusz previously held senior roles at Zenith, Starcom and OMD, a ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
"The fastest-growing area of training is the demand for addressing capability ga ...
- Havas Media To Oversee Media For British Red Cross
MAD, Fern Siegel - Thursday, June 30, 2022
The British Red Cross has a 10-year strategy to focus on disaste ...
- Dentsu International Taps Bronson To Lead 'Brand Assurance' Expansion, Is Ambiguous About How It's Expanding It
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
Other than Bronson's promotion to a global role, the agency didn't s ...
- Audience Precision Unveils New 'Media Strategy Guidance System'
Mediapsssst, Richard Whitman - Thursday, June 30, 2022
The Australian company says the new offering makes agencies "vastly" more efficie ...
- Omnicom's OMD Retains Media Billings Crown
MAD, Steve McClellan - Wednesday, June 29, 2022
That's according to a new report from COMvergence which found that GroupM ...
- Horizon Diversifies Again, Moves Into 'Experiential Transformation Space'
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
"The pandemic created a quickly evolving marketing landscape - pushing brands ...