- Horizon Diversifies Again, Moves Into 'Experiential Transformation Space'
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
"The pandemic created a quickly evolving marketing landscape - pushing brands ...
- Nexstar Media Group Nearing Deal To Acquire Majority Stake In The CW: Reports
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
Nexstar would secure a 75% equity stake, leaving former 50-50 co-owners Paramou ...
- SCOTUS Rejects Church's Request To Reconsider Libel Standard
Digital News Daily, Wendy Davis - Monday, June 27, 2022
The Supreme Court Monday rejected a church's request to reconsider the landma ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Omnicom Media Group, Kroger Strike 'Early-Adopter' Alliance
MAD, Steve McClellan - Thursday, June 23, 2022
Phase one of the agreement includes access to store-level inventory data ...
- Entertainment, Media To Grow 7.3% In 2022, 5.1% In 2023 To $2.64 Trillion: PwC
MediaDailyNews, Wayne Friedman - Friday, June 24, 2022
The report says the changing entertainment/media business is now operating "from n ...
- SCOTUS Reversals Ultimately Up To Voters, As Well As Ye Old American Media
Red, White & Blog, Joe Mandese - Friday, June 24, 2022
It will be "on the ballot" in November. It will also ...
- RTL AdConnect Rebrands As RTL AdAlliance, Connects Brands With Europe
MAD, Fern Siegel - Wednesday, June 22, 2022
The alliance combines RTL AdConnect, G+J I|MS, and Smartclip's sales and med ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Live Long And Prosper: How a Niche Marketer Found Success With Trekkies and Others
The MediaPost Cases, Lisa Singer - Tuesday, July 19, 2022
While Eaglemoss might not be a high-profile brand, most visitors to t ...
- Meta-Publishing: How I Brought My Brand to Life Through a Big-Budget Amazon Prime Simulated Reality Show
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
Ok, so you landed a deal to extend your media brand in ...
- Omnicom Media Group, Retail Network Walmart Connect Announce Partnership
MAD, Steve McClellan - Monday, June 20, 2022
The announcement came at the Cannes Lions Festival and marks the fir ...
- Nationwide Insurance Taps GroupM's Essence For Media Duties
MAD, Steve McClellan - Friday, June 17, 2022
With the appointment Nationwide is consolidating most of its ad duties wi ...
- Publicis Groupe Integrates CitrusAd, Epsilon For New Unified Retail Media Platform
MAD, Steve McClellan - Thursday, June 16, 2022
It's called CitrusAd, powered by Epsilon and the company says it ...
- All The Hacks Fit For Us To Print: A Conversation With Media Lions Jury Chief Daryl Lee
MediaDailyNews, Joe Mandese - Thursday, June 16, 2022
I had to send a note out to people saying, "Do n ...
- Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
Performance Marketing Insider, Joe Mandese - Thursday, June 16, 2022
It's a "commitment to staying one step ahead and constantly innovating, reimagini ...
- OMD Retains U.S. Billings Crown In 2021
MAD, Steve McClellan - Monday, June 13, 2022
That's according to agency research firm COMvergence, which studied the billings ...
- Media Bias Is A Fact Of Life - But Polarization Need Not Be
MediaDailyNews, Harleen Kaur - Tuesday, June 14, 2022
We can recognize and engage with media bias and overcome our o ...
- Bombas Taps Horizon Next For Data-Driven Media
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
Citing a rapidly changing direct-to-consumer marketplace, Bombas said it is leaning ...
- GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
The announcement says GroupM and a coalition of big media suppliers a ...
- Targeting Value In Inflationary Times
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
As inflation drove up costs and pricing, the Checkers brands felt ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...
- Sports Wagering TV Ad Spend Grows 281% Over 9 Months, FanDuel, Caesars, DraftKings Major Players
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports wagering has seen national TV ad spend rise nearly threefold fr ...
- Samsung Partners With Razorfish To Expand Web3 Presence On Discord
Digital News Daily, Colin Kirkland - Tuesday, June 7, 2022
Discord is free to download, ad-free, and does not sell user dat ...
- Heineken USA Places Media Account With Dentsu International
MAD, Steve McClellan - Friday, June 3, 2022
The incumbent was Canvas Worldwide, which announced in March that its pare ...
- Mass Personalization: Walgreens' Road To Customer-Level Marketing
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
What does "personalization at scale" really mean - not just for custom ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...
- A New TV Sports Financial Dynamic: Can A TV Analyst Make More Money Than Players?
TV Watch, Wayne Friedman - Wednesday, June 1, 2022
Fox Corp. has made a reported $375 million 10-year deal with T ...
- Sesame Workshop Taps Known For Media AOR Duties
MAD, Steve McClellan - Thursday, May 26, 2022
The appointment follows two year of project work for the client includi ...