- IPG's Mediabrands Wins $1.4 Billion GEICO Media Review
MAD, Steve McClellan - Thursday, February 23, 2023
According to the companies, their collaboration going forward "will modernize GEICO's ...
- 9thWonder Awarded Media AOR Duties For Vari
Accounts on the Move, Steve McClellan - Wednesday, February 22, 2023
Vari, the Texas-based workspace furniture company, has named 9thWonder Agency its med ...
- Wavemaker Wins $50M Global Media Business For Back Market
MAD, Steve McClellan - Wednesday, February 22, 2023
Founded eight years ago, the Paris-based company is expanding to the U. ...
- Confessions From A Minimalist Publicist: Thoughts On PR For Media Brands
MediaDailyNews, Jacob Streiter - Thursday, February 23, 2023
For media, marketing and ad industry professionals, what is important? And wh ...
- Uneasy Premium Streaming In 2023: Profitability, Revenue, Sub Growth - Moving Fast And Slow
TV Watch, Wayne Friedman - Thursday, February 23, 2023
Paramount Global offers a clearer picture of what legacy TV-based companies a ...
- Readers Put More Trust In Local News Products Than National, Study Says
Publishers Daily, Ray Schultz - Tuesday, February 21, 2023
Americans have a dismal view of the national news media. Only 2 ...
- WTF Is 'Nielsen One Ads?'
TV Watch, Joe Mandese - Tuesday, February 21, 2023
If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
"We're estimating 10% productivity savings over three years. That translates to $ ...
- Checkout These Items Still Left In My NBCU23 Cart
TV Watch, Joe Mandese - Thursday, February 16, 2023
One of the stories buried in the deluge of announcements unveiled ...
- VaynerMedia Wins Alaska Airlines Account
MAD, Steve McClellan - Tuesday, February 14, 2023
Alaska Airlines spent an estimated $30 million on measured media last yea ...
- Dentsu X Taps OMD's Pandit As Chief Media Officer
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2023
A month after promoting Leah Meranus to CEO from chief media offic ...
- Stagwell's Assembly Wins T. Rowe Price Media Account
MAD, Steve McClellan - Thursday, February 9, 2023
Client spending was up exponentially last year (to $65 million) according ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
MediaDailyNews, Joe Mandese - Friday, February 10, 2023
"For the price of [an in-game] Super Bowl spot, you could ha ...
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
MediaDailyNews, Joe Mandese - Thursday, February 9, 2023
Only 10% of the 300-plus execs surveyed in December said they plann ...
- Constellation Brands Puts $600 Million Media Account In Review
MAD, Steve McClellan - Tuesday, February 7, 2023
Horizon has been the incumbent on the business since 2009 when t ...
- Gamelancer Hires Kristopher Mychasiw As Head Of Global Partnerships, Sales
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
Mychasiw is known as an "industry disruptor," noted for tapping into emergi ...
- IPG's UM Appoints Sasha Savic Global CEO
MAD, Steve McClellan - Monday, February 6, 2023
He succeeds Eileen Kiernan who was elevated to the top job ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The good news is that the ad industry has been developing ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- MRC: We Welcome A JIC, But It Cannot Replace Us
MediaDailyNews, Joe Mandese - Friday, February 3, 2023
"Over the last couple of weeks the MRC has received numerous inquiri ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...
- Known Appoints Former UM U.S. CEO Kasha Cacy Chief Media Officer
MAD, Steve McClellan - Wednesday, February 1, 2023
The role is new and Cacy will lead Known's burgeoning global med ...
- Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
MAD, Steve McClellan - Tuesday, January 31, 2023
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 1 ...
- ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
MAD, Steve McClellan - Monday, January 30, 2023
A survey underpinning the report found that 88% of respondents believe th ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
RTBlog, Joe Mandese - Monday, January 30, 2023
"One thing I find shocking across the industry broadly, is a la ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...