- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messagi ...
- COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020
MediaDailyNews, Joe Mandese - Thursday, February 25, 2021
If TV advertising messages are a barometer of how Madison Avenue think ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishi ...
- Winning Engagement: Brands Are Spending More On Messaging
Email Insider, Ray Schultz - Friday, February 19, 2021
Firms that see themselves as excellent at engagement are more likely ...
- Email Widely Used For Online Harassment: Pew Research
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
Of those who recently received physical threats, 25% say they were deliver ...
- Court Grants Biden Administration Request To Delay Decision About WeChat
Digital News Daily, Wendy Davis - Thursday, February 11, 2021
At the request of the Biden administration, the 9th Circuit Court ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020
Publishers Daily, Ray Schultz - Tuesday, February 9, 2021
The big change: 63% of companies polled changed their targeting and messagi ...
- Short And Sweet: Texting Rated As More Convenient Than Email
Email Insider, Ray Schultz - Tuesday, February 9, 2021
Consumers like texts from businesses, but they didn't feel informed by politic ...
- Holy Moly: Bruce And Jeep Go To The Super Bowl
MediaDailyNews, - Tuesday, February 9, 2021
What I wasn't expecting from this documentary-like minifilm was a dog whist ...
- My Favorite And Least Favorite Super Bowl Spots This Year
Mediapsssst, Richard Whitman - Monday, February 8, 2021
I like quirky, so the Oatly ad worked for me. Quirky stan ...
- A (Relatively) COVID-Free Super Bowl
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The biggest surprise among the 68 TV Super Bowl LV commercials w ...
- Hey, Buzzkill Bruce, Turn That Frown Upside Down
TVBlog, Adam Buckman - Monday, February 8, 2021
Is it too much to ask of one of our premiere ro ...
- Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
Email Insider, Ray Schultz - Friday, February 5, 2021
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...
- Study: Nonprofits Are Behind In Sending Multichannel Communications
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Most nonprofit groups exclude offline donors from email campaigns, and 20% se ...
- Facebook Reportedly Weighs Antitrust Lawsuit Against Apple
Digital News Daily, Wendy Davis - Thursday, January 28, 2021
Facebook reportedly is considering bringing an antitrust lawsuit against Apple over i ...
- Retarus Debuts Inbound Email Management Tool
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The Bounce and Response manager is designed for firms that send hi ...
- Handle With Care: Customers Demand A Good Experience, Brands Trying To Provide It
Email Insider, Ray Schultz - Thursday, January 28, 2021
Email remains a preferred channel, but it falls behind SMS when ...
- Mobile Apps Facing More Bad Actor Disruptions?
Mobile Insider, Wayne Friedman - Thursday, January 28, 2021
When you are involved in a big-time insurrection, you need a qui ...
- Braze Debuts Digital Personalization Features
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
The new tools are designed to create more personalized cross-channel experiences, t ...
- New Platform Brings Email, Other Channels Together For Consumers: Report
Email Marketing Daily, Ray Schultz - Monday, January 25, 2021
Illumy is a "hyper-communications" platform that operates on an ad-free business mo ...
- Thryv Integrates With Gmail, Allowing Customer Account Data To Reside In Inbox
Email Marketing Daily, Ray Schultz - Thursday, January 21, 2021
The access to data can fuel personal messaging and engagement, the compa ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store ...
- This Year's Hot Email Marketing Trends
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Marketers are testing COVID-proof email messaging. That’s one of the email marketi ...
- Snapchat Will Permanently Ban Trump As Of January 20
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Snapchat, which cut the Trump account's visibility back in June because ...
- Dubb And ActiveCampaign Partner On Email Video Offering
Email Marketing Daily, Ray Schultz - Wednesday, January 13, 2021
The arrangement allows users to share videos and track engagement, the compani ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...
- WhatsApp To Share Data With Facebook As A Condition Of Use
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 6, 2021
As privacy has become a major focus and differentiator for companies, so ...
- Consumers Now Want Short Email Copy
Around the Net in Email, Ray Schultz - Tuesday, January 5, 2021
How long should your marketing emails be? People didn’t mind long co ...
- Slack Hit By Global Outage, Company Working To Resolve Issues
Digital News Daily, Ray Schultz - Monday, January 4, 2021
Workplace collaboration platform Slack reported a worldwide outage today, on the fir ...