- WhatsApp Rolls Out Single-Vote Polls and Message Captioning
Digital News Daily, Colin Kirkland - Friday, May 5, 2023
To help increase engagement and comprehension on What'sApp, Meta is adding n ...
- Instagram Tests New Generative-AI Sticker Creator, Expands AI Use Cases
Digital News Daily, Colin Kirkland - Thursday, May 4, 2023
Instagram is testing a generative AI feature that would allow users ...
- Reddit Makes Content Sharing Easier For Users, Publishers
Digital News Daily, Colin Kirkland - Wednesday, May 3, 2023
To make it easier for users and publishers to share content. Enhanc ...
- Amazon Prime Video TV Ad Spend Up 72%, Industry-Wide Streaming TV Drops 21%
Television News Daily, Wayne Friedman - Monday, May 1, 2023
Video streaming services' paid TV spending fell 21% to a projected $1 ...
- Untamed Intelligence: From ChatGPT To Privacy, There's Plenty To Worry About
Email Insider, Ray Schultz - Monday, May 1, 2023
Acxiom CEO Chad Engelgau weighs in on the threats -- and opportuniti ...
- Financial Monitoring Platform Launches In-App Tool For Financial Advisors
Email Marketing Daily, Ray Schultz - Friday, April 28, 2023
Financial monitoring platform Elements has debuted a tool to help advisors deliv ...
- Me And My Mobile: Younger Shoppers Prefer SMS Over Email For Brand Messages
Email Insider, Ray Schultz - Thursday, April 27, 2023
Email is now in second place as consumers use mobile wallets f ...
- Nearly Half Of New Subs Find Netflix's Ad Load 'Heavy'
Television News Daily, Wayne Friedman - Tuesday, April 25, 2023
The study also found 17% of Netflix's 'Basic with Ads' new subscribe ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Why The API? Developers Face Hurdles In Building Email Integrations
Email Insider, Ray Schultz - Monday, April 17, 2023
Few developers see AI as a useful area for their companies ...
- Former Google Search Ads VP Joins Snap To Strengthen Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Darshan Kantak, former VP of Google Search Ads, has joined Snap, whi ...
- Off-Channel Renegades: SEC Enforces Compliance With Messaging Rules
Email Insider, Ray Schultz - Wednesday, April 12, 2023
The law firm of Faegre Drinker recommends that securities firms put writt ...
- Sinch And Salesforce Collaborate On Messaging
Email Marketing Daily, Ray Schultz - Wednesday, April 12, 2023
Sinch and Salesforce hope to provide an enterprise-grade experience through the strateg ...
- Alibaba Releases Chatbot As China Proposes Measures For Online Ads, AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Alibaba's chatbot rival to ChatGPT, Tongyi Qianwen, can answer questions in Engli ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Saleing Into Summer: Most Consumers Want Email Offers Now
Email Insider, Ray Schultz - Monday, April 3, 2023
Email is the most popular channel, but most people say they g ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
TV Watch, Wayne Friedman - Thursday, March 30, 2023
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Email Marketing Daily, Ray Schultz - Monday, March 27, 2023
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mit ...
- Adobe Builds On AI - Says New Tool Can Help Marketers Write Email Copy
Email Insider, Ray Schultz - Thursday, March 23, 2023
Using Sensei GenAI, Adobe says, marketers can select tone of voice, identi ...
- Shapiro for Governor: Where are the Persuadable Voters?
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
In the most purple of purple states, conventional wisdom holds that Pennsylvanian ...
- Messaging Trumps Privacy: Most Consumers Have Interacted Directly With A Brand
Email Insider, Ray Schultz - Thursday, March 16, 2023
And they will share data if it means a more personalized experienc ...
- Braze Forms Integration With WhatsApp
Email Marketing Daily, Ray Schultz - Wednesday, March 15, 2023
The integration allows brands to suppress paid social ads when a custom ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- SlashNext Offers Generative AI Email Security Platform
Email Marketing Daily, Ray Schultz - Wednesday, March 1, 2023
The new artificial intelligence tool can help brands thwart sophisticated, multichannel messagi ...
- Red Sift DMARC, BIMI Tools Now Available Through Vircom
Email Marketing Daily, Ray Schultz - Wednesday, March 1, 2023
The goal is further adoption of email security platforms, Red Sift a ...
- The Gist Of SMS: Why It Works, And The Dangers Of Doing It Badly
Email Insider, Ray Schultz - Tuesday, February 28, 2023
Half of all recipients have bought a product after receiving a time ...
- Cameo Appoints Meta Veteran Matty de Castro GM Of Sales For Business Division
Digital News Daily, Colin Kirkland - Friday, February 24, 2023
Celebrity video messaging platform Cameo has appointed Meta veteran Matty de Cast ...
- Sendinblue Integrates With WhatsApp To Provide Texting For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, February 22, 2023
Brands can send video, images and hyperlinks with the WhatsApp Business Platfor ...
- Brazil's Zenvia Inc. Brings ChatGPT To Brand Messaging Solutions
Digital News Daily, Colin Kirkland - Monday, February 13, 2023
Zenvia is the latest tech company to incorporate large language-model technology fr ...