- Microsoft Expands IAS Ad Measurement Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, June 25, 2024
Microsoft Advertising will expand its collaboration with global media measurement and optimizati ...
- Can Bill Gates' $1B Investment Save AI-Powered Advertising?
Data & Programmatic Insider, Laurie Sullivan - Monday, June 24, 2024
AI requires a lot of power - much more than anyone h ...
- Best Buy In Exclusive AI Deal With Microsoft's Copilot+
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
The electronics retailer is offering more than 40 models of Copilot+ PC ...
- An AI Performance-Based Search Company That Is Different
Performance Marketing Insider, Laurie Sullivan - Friday, June 21, 2024
Ouna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- OpenAI Co-Founders Separately Go After Super Intelligence
Performance Marketing Insider, Laurie Sullivan - Thursday, June 20, 2024
This latest progress in AI for advertising might not be revolutionary b ...
- Hand In Hand: Microsoft And OpenAI Ask Court To Combine 'New York Times,' Alden Cases
Publishing Insider, Ray Schultz - Wednesday, June 19, 2024
The cases involve nearly identical allegations, the defendants argue. ...
- Xbox CMO Jerret West Joins Roblox
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Jerret West is leaving Xbox to become the new CMO and he ...
- Tough Modern Authentication: Microsoft Tightens Outlook Security
Email Insider, Ray Schultz - Monday, June 17, 2024
Microsoft is toughening up its Outlook security requirements to prevent hackers fr ...
- How Pope Francis' Ominous AI Message At G-7 Affects Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, June 14, 2024
Pope Francis sent an important message to world leaders during the G ...
- Drop It: Microsoft, Open AI Ask Court To Dismiss Suit Filed By Eight Newspapers
Publishing Insider, Ray Schultz - Thursday, June 13, 2024
The firms argue that the lawsuit contains the same flaw as ...
- Oracle Shuts Down Its Ad Business
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Oracle built its ad business through the acquisition of well-established companies includi ...
- LinkedIn Disabled Targeted Ad Tool
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2024
The company deleted the ability to create an advertising audience in Euro ...
- LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
With 72% of B2B marketers expecting budgets to increase this year, p ...
- Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Google, Meta, and Microsoft have been spending money and time on studi ...
- Google, Microsoft Layoffs Across Cloud Units Amid AI Efficiencies
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Reasons for the layoffs have not been confirmed, but both companies report ...
- DMARC Trio: Microsoft Joins Gmail, Yahoo In Requiring Email Authentication
Email Insider, Ray Schultz - Friday, May 31, 2024
There is no specific timeline, but Microsoft is moving ahead, leading ...
- Large Language Models Have A Unique Voice That Technology Can Detect
Performance Marketing Insider, Laurie Sullivan - Friday, May 31, 2024
AI tools help people plagiarize content by humanizing the phrases and helpi ...
- News Corp. Deal With OpenAI Proves 'NY Times' Suit Is Right, Lawyers Say
Publishers Daily, Ray Schultz - Monday, May 27, 2024
The "Times" lawsuit claims paper is owed money by OpenAI and Microso ...
- Microsoft Introduces Sports Audiences For Summer Olympics
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Brands looking to connect with sports enthusiasts who seek out the late ...
- If Google Builds A Paywall For News, AI Subscription Services
Performance Marketing Insider, Laurie Sullivan - Friday, May 24, 2024
Google is threatening to pull future investments in nonprofit news organizations acro ...
- Massive Outage Impacts Microsoft Ad Services
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Bing's API took down Microsoft Copilot, DuckDuckGo and ChatGPT's web search ...
- Microsoft Unveils The Copilot Of Media Planning
Planning & Buying Insider, Laurie Sullivan - Thursday, May 23, 2024
You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
- Microsoft Recall, Johansson-Like AI Voice Overshadow Google Sandbox Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 22, 2024
Microsoft's feature takes snapshots every few seconds of the PC's screen a ...
- Microsoft Copilot+ PCs Released With Generative AI Capabilities
MediaDailyNews, Laurie Sullivan - Monday, May 20, 2024
A new category of Windows PCs designed for advertisers, creators and consume ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Former Googler Says AI Is Driven By 'Stone-Cold Panic'
Performance Marketing Insider, Laurie Sullivan - Monday, May 20, 2024
Did AI turn search into an ask engine looking for a w ...
- Microsoft Advertising Flies On OpenAI's GPT Coattails
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
Traffic data on the day OpenAI made its last announcement shows anoth ...
- Netflix Builds Ad Tech - What Happens To Microsoft?
Performance Marketing Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- Microsoft Urges Employees To Transfer Outside China, Will Impact Ad Industry
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
AI and cloud computing are two areas within Microsoft that have maj ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...