- WGBH Buys GlobalPost
The Daily Blog, Erik Sass - Thursday, September 24, 2015
Public media powerhouse WGBH, which produces educational and documentary programming, including t ...
- Millennials Keep Cable For Video On PCs & Laptops
Research Brief, Jack Loechner - Wednesday, September 23, 2015
An Evercore ISI Group study of 866 millennial men and women show ...
- Millennials Dislike In-App Advertising But Consider Re-Targeting As Relevant
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
A study by marketing firms, Moz and Fractl into how different for ...
- Hearst Invests $21M In Complex Media
Around the Net In Publishing, Gavin O'Malley - Tuesday, September 22, 2015
Hearst is putting $21 million into Complex Media in exchange for ...
- Whistle Sports Put Its Millennial Spin On Soccer
VidBlog, P.J. Bednarski - Tuesday, September 22, 2015
Whistle Sports Networkis a sports video purveyor that knows the score, b ...
- See Yourself As Others See You... Millennials Don't
Research Brief, Jack Loechner - Wednesday, September 16, 2015
Despite the size and influence of the Millennial generation, however, most ...
- Can You Achieve Ad Relevance And Efficiency?
Show Daily, Gavin O'Malley - Wednesday, September 16, 2015
Ian Chee, Chief Strategy Officer at digital agency MRY, has a fun ...
- Verizon Starts Go90, Mobile-First Video (And Social) Platform
Online Video Daily, P.J. Bednarski - Tuesday, September 8, 2015
Verizon today began the soft launch of its "mobile-first social entertainment platform ...
- Millennial Men: So Emotional!
VidBlog, P.J. Bednarski - Friday, September 4, 2015
New research from Unruly Media shows that millennial men are far mo ...
- Vloggers' Millennial Appeal Brings Its Own Audience And Shift In Power
London Blog, Sean Hargrave - Thursday, September 3, 2015
Vloggers are setting a record for Amazon DVD pre-orders and are bei ...
- Affinity Credit Card Companies Need To Expand Customer Base
Marketing Daily, Tanya Gazdik - Sunday, August 30, 2015
Competition in the co-branded or affinity credit card segment continues to ...
- Review: 'YouthNation': Building Remarkable Brands In A Youth-Driven Culture
MediaDailyNews, Maya Abulashvili - Sunday, August 30, 2015
Matt Britton argues that the counterculture of the Sixties has become t ...
- Millennials Driving Demand In Health And Wellness Through Mobile, Says Yahoo
Mobile Marketing Daily, Ben Frederick - Friday, August 28, 2015
Although Millennials are earning less than previous generations, they are spending mo ...
- Baby Boomers Exchange Loyalty For Customer Service, Simplicity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2015
Customer service and ad relevance are two keys to attracting the Ba ...
- Millennials Flee Traditional TV
MediaDailyNews, Wayne Friedman - Friday, August 21, 2015
TV networks lost significant viewership over the past year -- especially th ...
- Pursuit of Tranquility
Real MAD, Stan Mack - Monday, August 24, 2015
...
- Messaging App Popularity Rises Among Millennials
Mobile Marketing Daily, Ben Frederick - Wednesday, August 19, 2015
Young adults ages 18-29 have a high engagement with messaging apps, wi ...
- Millennials May Shop Walmart, But They're Not Lovin' It
Research Brief, Jack Loechner - Thursday, August 20, 2015
Millennials shop Walmart, which came as a "shock" to Walmart executives th ...
- 'HuffPo' Partners With YouNow For Weekly Video Series
Around the Net in Video, Gavin O'Malley - Wednesday, August 19, 2015
In partnership with YouNow, Huffington Post is launching a weekly video seri ...
- Hornitos Tequila Seeks Adventurous Drinkers
MAD, Larissa Faw - Tuesday, August 18, 2015
The Community, part of SapientNitro, is launching its first campaign after bei ...
- Shalett Named CMO For The Odyssey, A Social Content Platform
The Social Graf, Erik Sass - Wednesday, August 19, 2015
The Odyssey, a social content platform that employs a crowd-sourced approach ...
- Skimm Surpasses 1.5M Daily Subscribers
Around the Net in Mobile, Gavin O'Malley - Tuesday, August 18, 2015
Nieman Lab checks in with the young founders of The Skimm ...
- Vivala Targets Millennial Latinas
MediaDailyNews, Erik Sass - Wednesday, August 12, 2015
Online publisher CafeMom announced the launch of Vivala.com, a new Web si ...
- Millennials Crave Mobile's Missing Piece: A Voice
Mobile Marketing Daily, Ben Frederick - Thursday, August 13, 2015
Marketers are sometimes blind to the fact that technology flows both way ...
- Millennial TV Viewing Strong, Says CBS
MediaDailyNews, Wayne Friedman - Tuesday, August 11, 2015
New early research from CBS shows almost one-quarter of viewing of broadca ...
- TEN Launches New Roadkill Mag, Events, Web Site
MediaDailyNews, Erik Sass - Wednesday, August 5, 2015
TEN is building on Roadkill's online-video momentum with millennial males with t ...
- Gen Xers Do Not Give Away Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2015
It's not easy to earn brand loyalty from Generation X, the s ...
- Orangina Targets Millennials With Premium Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Orangina is launching a GBP4m multichannel campaign targeting millennials in an effo ...
- Apple, Nike, Chipotle Emotionally Engage Millennials
Marketing Daily, Tanya Gazdik - Tuesday, August 4, 2015
Emotional values like customization, meeting personal emotive needs and the ability ...
- The Most Influential Person On YouTube Is... KSI?
VidBlog, P.J. Bednarski - Thursday, July 23, 2015
Jeetendr Sehdev, whose JAAM index is a scientific approach to ensure celebri ...