- As Ad Blocking Grows, Brands Must Ask Agencies - How Do I Reach Millennials?
London Blog, Sean Hargrave - Wednesday, November 11, 2015
More than one in three Millennials is blocking ads, the IAB say ...
- Twitter's Millennial Problem
Social Media & Marketing Daily, Katie Conneally - Tuesday, November 10, 2015
One of Twitter's problems is its relative lack of popularity with Millennial ...
- Former CBS Digital Exec Vilade Joins Multiplatform Network One World Sports
MediaDailyNews, P.J. Bednarski - Monday, November 9, 2015
One World Sports, an outlet for pro sports that are more popul ...
- NEW! FirstBank Spoofs Millennials With New Campaign
Out to Launch, Larissa Faw - Monday, November 9, 2015
For the last three years, FirstBank has used humor to raise awarene ...
- 'Usefulness' Is Important In Modern Marketing Climate
Marketing Daily, Aaron Baar - Wednesday, November 4, 2015
"In a world where there are so many choices and consumers a ...
- Three Hours A Day On A Smartphone -- Why It's Getting Harder To Reach Millennials Any Other Way
MAD London, Jason Mander - Wednesday, November 4, 2015
As Millennials clock up 3.25 hours per day on a smartphone, mobi ...
- Millennials Quick To Trade Loyalty For Innovation
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2015
"We will continue to make credit education a priority in our marketi ...
- Millennials More Critical Of Major Food Manufacturers
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2015
"Millennials cite high-quality ingredients as the most influential factor when shopping f ...
- Time Inc. Buys xoJane, xoVain
Publishers Daily, Erik Sass - Wednesday, October 28, 2015
The trend of established publishers bolstering their digital footprint by buying online-on ...
- Snapchat Gets 4B Vid Views Daily, Just Like Facebook
Around the Net in Video, P.J. Bednarski - Tuesday, October 27, 2015
An
International Business Times report indicates that Snapchat gets an overall total ...
- Big Uptick In Moms Making Purchases On Mobile
Mobile Marketing Daily, Ben Frederick - Monday, October 26, 2015
Moms have gotten more comfortable converting on a mobile device. BabyCenter, t ...
- Syndication TV Retains Millennial Viewers
MediaDailyNews, Wayne Friedman - Friday, October 23, 2015
While much has been made of 18-34 viewers leaving traditional linear ...
- Diageo Targets Millennials With "Smirnoff Electric" Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
Diageo is launching its Smirnoff Electric range in the UK as ...
- CNN Debuts Video Network: Great Big Story
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2015
Looking to find a news niche for Millennials, Turner Broadcasting's CNN h ...
- TV Everywhere Key To Attracting Millennials
Marketing Daily, Aaron Baar - Monday, October 19, 2015
Millennials might be more inclined to subscribe to pay television services ...
- Royal Caribbean Invites Vacationers To 'Come Seek'
Marketing Daily, Tanya Gazdik - Saturday, October 17, 2015
The effort reflects the brand's adventurous spirit by placing the traveler's person ...
- Pivot Taps Pinterest To Promote 'Human Resources'
The Social Graf, Erik Sass - Monday, October 19, 2015
Pivot, a cable and online network owned by Participant Media that focus ...
- Millennials Might Sign Up For PayTV If They Knew About TV Everywhere
Around the Net in Video, P.J. Bednarski - Friday, October 16, 2015
A study by consulting group
Altman Vilandrie and Company sponsored by premi ...
- Hispanic Consumers Continue To Grow In Importance
Marketing Daily, Tanya Gazdik - Friday, October 16, 2015
Marketers trying to reach Hispanic Millennials should not discount the influence ...
- The Nerve! YouTube Tells Advertisers To Advertise On YouTube
VidBlog, P.J. Bednarski - Friday, October 16, 2015
At a London event, YouTube's UK/Ireland managing director tells advertisers they shou ...
- Multiscreen Users Favor Live TV Ads, Funny Spots
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2015
U.S. multi-screen media users are more receptive to live TV ads, ...
- Springbot Integrates Instagram, Email Automation To Target Millennials
Email Marketing Daily, Jess Nelson - Tuesday, October 13, 2015
Springbot, an ecommerce marketing platform, announced a new product update that allo ...
- Social Media Helps Publishers Reach Millennials, Gen Z
The Social Graf, Erik Sass - Tuesday, October 13, 2015
Whatever their potential pitfalls in terms of ownership of content, social med ...
- Facebook Copying Playbook Of Other Media Companies -- Like Viacom?
TV Watch, Wayne Friedman - Friday, October 9, 2015
Facebook believes it can outperform TV networks when it comes to Millennia ...
- TV Cord-Cutting Hits 6% Of Population, Millennials Most Likely To Drop Pay TV
MediaDailyNews, Wayne Friedman - Wednesday, October 7, 2015
Some 50% of adults under the age of 32 won't pay f ...
- Study: 25% Of Consumers Favor 'Entertaining' Content Over Accuracy
MediaDailyNews, Wayne Friedman - Monday, October 5, 2015
While the importance of accurate media content is important for a majori ...
- Millennials' TV Viewing Favors VOD, Streaming
MediaDailyNews, Wayne Friedman - Friday, October 2, 2015
TV networks increasingly get a sizable piece -- almost 30% -- ...
- Millennials Enjoy Tying Vacation To Philanthropy
Marketing Daily, Tanya Gazdik - Friday, October 2, 2015
Millennials are more generous with their time, money, and donations than a ...
- Millennials More Attuned To Corporate Social Responsibility
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2015
Millennials and people with children are more likely to invest in compani ...
- Telemundo Developing Mobile News App
MediaDailyNews, Erik Sass - Wednesday, September 30, 2015
Telemundo is keeping pace with high rates of mobile adoption in i ...