• by Larissa Faw , November 9, 2015

For the last three years, FirstBank has used humor to raise awareness for its services including tech-savvy Amish, reluctant astronauts, driverless cars and Google Glass (neither of the last two working as they ought to). Now, the Lakewood, Col.-based bank is making fun of Millennial slackers. Developed by TDA_Boulder, the campaign features a TV spot showing a bank manager telling her coworker that she switched the company's account to FirstBank to compensate for hiring her useless, man-bunned, selfie-obsessed nephew. "Now," she gushes to the glowering employee -- whose desk is opposite the Millennial slacker's -- "business is better than ever." VO: "No matter the reason, switching to FirstBank can help your business grow." The campaign targets business owners with a media buy running in Arizona and Colorado on sports channels and morning and late-night talk shows, as well as AMC's "The Walking Dead."