Some 25% of all consumers prefer “entertaining” content, with 75% saying that “accurate” content it more importance, a new Adobe study finds.
For Millennials, “entertaining” content is more important than accuracy versus other media consumer groups -- with 35% preferring entertaining content; 20% for Gen-Xers; and 10% for baby boomers.
In addition, the study says, a large percentage of consumers admit to being distracted when using two devices at the same time: 40% are distracted, while 60% are focused. Millennials are at the high end, with 48% distracted.
Checking content for factual issues is not a concern for those who share, especially for Millennials. Nearly one in four (25%) do not regularly check facts before they post content.
At the same time, Millennials are most likely to question authenticity when it comes to observing online video/photos versus other consumer groups: 42% for Millennials, 37% for Gen Xers, and 28% for Baby Boomers. Similar results were revealed about whether an online photo has been altered.
The study says consumers use six devices on average and 12 sources of content. Millennials use seven devices on average and 14 sources of content.
The research analyzed data from 2,008 consumers age 18+during the period from Sept.12 through Sept. 16, with at least one digital device.