- Are Millennials Too Young And Inexperienced To Handle A Brand's Social Media?
Mediapsssst, Richard Whitman - Tuesday, April 7, 2015
It's gotta be tough being a Millennial these days. Everyone crapping ...
- Snapchat Discover Is A Lucrative New Feature
Around the Net in Video, P.J. Bednarski - Friday, April 3, 2015
Advertisers pay $100 per 1,000 views, a hefty rate, but it's ...
- America's First Digital Generation
Research Brief, Jack Loechner - Thursday, April 2, 2015
Researchers and social critics have worried that the newest generation of Americ ...
- O2 Head Says Corporate Leaders Have 'Fundamentally Failed' To Do Good
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
O2 chief executive Ronan Dunne believes that a generation of leaders ha ...
- Meredith Taps Martin As Chief Strategy Officer
MediaDailyNews, Fern Siegel - Monday, March 30, 2015
Meredith Corp. has named Kim Martin as its new chief strategy office ...
- Millennials Are Reshaping Ad Agencies And It's Not All Positive
Mediapsssst, Richard Whitman - Monday, March 30, 2015
Like everything in advertising, it's standard practice to obsess over all thin ...
- 180LA Helps Pacific Life Launch Its 'Swell' New Subsidiary
MAD, Larissa Faw - Thursday, March 26, 2015
The subsidiary, named Swell, is devoted to cause-driven investing, and the compa ...
- BBC Uses Facebook To Skirt Repression
The Social Graf, Erik Sass - Friday, March 27, 2015
The last few years have brought plenty of examples of social med ...
- For Millennials 13-24, Digital Delivers!
Research Brief, Jack Loechner - Tuesday, March 24, 2015
Focusing on an under-researched segment of teens and young adult Millennials, ...
- Why Viacom Took A 'Big Brother' Three-Year Extension For GBP120m
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
There were fears in some quarters that the broadcaster was overly relia ...
- Saving Money, Protecting Assets, And Click-To-Call Mobile Ads
SearchBlog, Laurie Sullivan - Monday, March 23, 2015
BIA/Kelsey estimates mobile searches lead to 72 billion annual calls via mobi ...
- Twitter Claims May Will See First 'Twitter Election'
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
2015 will be the UK's first ever "Twitter election here in t ...
- Social Media Drives News Consumption For Millennials
The Social Graf, Erik Sass - Tuesday, March 17, 2015
Lambasting younger generations seems to be an American pastime -- but ...
- More Than Half Of Millennials Will Consume Native Advertising
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2015
Over half of UK millennials (57%) will visit online content that appeal ...
- Millennials Making A Greater Impact On Purchase Decisions At Work
SearchBlog, Laurie Sullivan - Friday, March 13, 2015
Millennials continue to take the spotlight these days. In past years attendi ...
- Cupcake Vineyards Partners With Share Our Strength
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2015
"As a brand, we love delivering small moments of joy to consumer ...
- 'Economist' Shows Millennials Are Not Such An Exclusive Breed After All
London Blog, Sean Hargrave - Wednesday, March 11, 2015
"The Economist" is making a very interesting move from print to digita ...
- Facebook Dominates - But Multi-Networking Becomes The Norm
MAD London, Jason Mander - Wednesday, March 11, 2015
Facebook is still the dominant force in social media -- but peopl ...
- FOMO Drives Teen Spending
The Social Graf, Erik Sass - Tuesday, March 10, 2015
"Fear of missing out," or FOMO, is a major driver of te ...
- 'Me'-Centric Video Strategies For The 'Me' Generation
Video Insider, Ashley Deibert - Friday, March 6, 2015
While the debate rages on about what exactly drives Millennials' infamous "m ...
- Tinder Debuts Premium Paid Service
Around the Net in Mobile, Gavin O'Malley - Tuesday, March 3, 2015
Tinder this week debuted its first paid product, Plus, which charges differe ...
- Smartphone Dependence Passes Laptop For Millennial Moms
Research Brief, Jack Loechner - Wednesday, February 25, 2015
According to the Mobile Marketing Center of Excellence from the Interactive Advertisi ...
- Millennials Streaming Away From Linear Television Causes Broadcaster Concern
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
With YouTube to watch, Instagram pictures to take and Facebook, Snapchat a ...
- Trust The Data And Ditch The Cult Of The Millennials
London Blog, Sean Hargrave - Thursday, February 19, 2015
Trust the data -- it won't lie about millennials, and it won ...
- Defection From TV May Be Faster Than Anticipated
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
The New York Post's Claire Atkinson reports that so far this seaso ...
- Fluent Acquires Campus News Platform Streak Media
MAD, Larissa Faw - Tuesday, February 17, 2015
Fluent has big plans for its new platform. The agency plans ...
- Gen Y Battling For Balance, Wellness And Less Tech
Marketing Daily, Sarah Mahoney - Monday, February 16, 2015
A big part of this idea of balance as a status symb ...
- On Second Thought: Maybe Sling TV Really Isn't A Cord Killer
VidBlog, P.J. Bednarski - Thursday, February 12, 2015
On the face of it, Dish's new Sling TV should be ...
- Millennials Spend More Time With Mobile, Impacts TV Time
Mobile Marketing Daily, Gavin O'Malley - Thursday, February 5, 2015
New research suggests that the mobile myopia of 18- to-34-year-olds is clear ...
- Selifie-Loving Millennials Give Charities A Boost
Around the Net In MAD London, Sean Hargrave - Tuesday, February 3, 2015
Social media selfie campaigns such as #nomakeupselfie and #IceBucketChallenge have had t ...