- Linear TV Boosted By Online Viewing
MediaDailyNews, Wayne Friedman - Friday, January 23, 2015
New research says a little less than half of TV's core viewe ...
- Mobile Is Slowly Killing Search
MAD London, Jason Mander - Wednesday, January 14, 2015
Google was built under the PC era and will struggle to ...
- Time Inc. Launches The Snug For DIY, Decor
MediaDailyNews, Erik Sass - Monday, January 12, 2015
Time Inc. is making another big investment in digital media with t ...
- Millennials: Big On Streaming, But Still Watch Trad TV
MediaDailyNews, Wayne Friedman - Friday, January 9, 2015
LAS VEGAS - A breakdown of younger TV-media consumer behavior shows so ...
- Pepsi Taps Into Millennials And Social
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Pepsi is tapping into the social media-savvy 16 to 25 age gro ...
- Millennials Put Premium On Digital Relationships
Social Media & Marketing Daily, Gavin O'Malley - Monday, January 5, 2015
For better or worse, younger consumers are more able to form meaningf ...
- Grey New York Sticks Annoying Millennials In Their Own Private Playpen
Mediapsssst, Richard Whitman - Monday, December 22, 2014
The agency moved all its assistant account executives into one area ...
- Millennial Men Big Spenders
Research Brief, Jack Loechner - Tuesday, December 23, 2014
According to new research from Nielsen, today's Millennials are the most racial ...
- Pot Noodle Switches To Lucky Generals
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Lucky Generals is replacing Mother as Pot Noodle's main creative agency aft ...
- Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
Marketing Daily, Steve McClellan - Monday, December 15, 2014
JWTIntelligence is out with a new report highlighting 100 trends and developmen ...
- Millennial TV Viewing Differs Via Ethnicity, Gender
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2014
Nielsen says millennial males spend less time on average each week watchi ...
- Hispanics And Millennials Growing Together as Ecommerce Shoppers
Research Brief, Jack Loechner - Wednesday, December 10, 2014
According to a study by Adroit Digital to gain insight into h ...
- Want To Reach Millennials? Don't Forget The Draw Of The Silver Screen
MAD London, Zoe Jones - Tuesday, December 2, 2014
As brands search for new ways to reach millennials, there just mig ...
- Millennials Have Become Generation Fear
MAD, Bill Bergman - Tuesday, November 25, 2014
Today's students are scared to voice an opinion in class because o ...
- 99% Of Millennials Ready To Switch Banks
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
A whopping 99 percent of millennials have stated they are ready ...
- Hey, Young People Get Lymphoma Cancers Too
MAD, Larissa Faw - Wednesday, November 19, 2014
The Lymphoma Research Foundation (LRF) is teaming up with creative agency Rais ...
- The Millennials In A Big Nutshell
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 19, 2014
Millennials outnumber Boomers by 11 million, partly because of immigration. Fifty-seven perce ...
- BBC3 Channel A Chance To Go Digital Only With 'Web Natives'
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
The BBC's director of policy has defended the planned closure of BBC ...
- Getting Millennials To Buy CPGs: Bring On The BOGOs
MAD, Larissa Faw - Thursday, November 13, 2014
WPP's Geometry Global is out with a new report, and one importa ...
- Digital Natives Are Becoming 'Generation Invisible'
MAD London, Jason Mander - Friday, November 14, 2014
Although privacy issues are universal, older age groups take little action. Digit ...
- Programmatic TV Is Coming, Thanks To The Millennials
London Blog, Sean Hargrave - Wednesday, November 12, 2014
With television under more pressure by digital marketers to enter the mode ...
- Millennials Misperceived As Self-Entitled- Value Experiences Over Materialism
MAD, Larissa Faw - Friday, November 7, 2014
And they do want to have fun, according to an extensive n ...
- Mindshare Has All the Answers to Your Millennial Questions
Mediapsssst, Richard Whitman - Sunday, November 9, 2014
Anything and everything you ever wanted to know about Millennials. WPP med ...
- Millennials Favor Mobile Payments
Around the Net in Mobile, Gavin O'Malley - Monday, November 3, 2014
Millennials are moving away from traditional payments. JWT suggests that brands th ...
- Carnival Boosts WiFi On Cruise Ships For Social Media
The Social Graf, Erik Sass - Monday, November 3, 2014
With an eye to the future, cruise lines are making a b ...
- Sky Invests In American Sports YouTube Channel
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
BSkyB has invested $7m (GBP4.3m) in Whistle Sports, an American start-up th ...
- Breaking Down The Hipster Content Brand Catapult
Content Marketing Insider, Adam Weinroth - Friday, October 24, 2014
Oh, the ever-elusive and often-scorned hipster. Though widely mocked, this is ...
- After The Search: The New Shopping Cart Travels Online To Offline
Performance Marketing Insider, John Busby - Wednesday, October 22, 2014
Are you interested in modernizing your brand experience and customer journey ...
- Mobile Video Growing for Millennials -- Programmatic Mobile Also On Rise
Video Insider, Daisy Whitney - Wednesday, October 22, 2014
Mobile is hot -- but you knew that already. What is n ...
- Jim Beam Targets Millennials With Digital Videos
Marketing Daily, Tanya Gazdik - Monday, October 20, 2014
"Because Kentucky Fire is a new product, we're giving our target consum ...