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Selifie-Loving Millennials Give Charities A Boost

  • Marketing, Tuesday, February 3, 2015 7:20 AM

Social media selfie campaigns such as #nomakeupselfie and #IceBucketChallenge have had the effect of boosting charities' appeal to young people. According to a study by researchers Mintel, 16- to 24-year-olds donated an average of £40 in the three months to July 2014. In comparison, over the same period those aged 35 to 54 had the lowest average (£33), while donors over 55 were the most generous, giving an average of £52. The support that charities have built on social media provides the perfect environment for selfie-esque campaigns to flourish. 

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