- Millennials Still Favor Trad TV
MediaDailyNews, Wayne Friedman - Wednesday, October 15, 2014
While millennials are big digital users -- with almost a third ...
- Think, Then, On These Things
Research Brief, Jack Loechner - Wednesday, October 15, 2014
According to a new report from Nielsen, authored by Louise Keely a ...
- GoTV, Latin Anywhere Merge, Form Latin Everywhere
MediaDailyNews, Erik Sass - Monday, October 13, 2014
Spanish-language digital entertainment outfit GoTV has merged with Latin Anywhere, which ow ...
- Exponential Reveals The Real Millennial
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Bryan Melmed, VP of insights services at Exponential, speaking at Advertising Wee ...
- Digital Set-Top-Box Users Growing For Netflix
MediaDailyNews, Wayne Friedman - Friday, September 26, 2014
Digital set-top video players are becoming the way for consumers to vi ...
- Grant's Whisky Shifts Focus To Millennials Through Social
Around the Net In MAD London, Sean Hargrave - Friday, September 26, 2014
William Grant & Sons is scrapping the product-driven, provenance marketing behind i ...
- Millennials' Impressions Come First From WOM
Research Brief, Jack Loechner - Friday, September 26, 2014
According to a report from the market research firm Keller Fay Grou ...
- Thomson Launches New Brand For First Jobbers
Around the Net In MAD London, Sean Hargrave - Tuesday, September 23, 2014
Thomson is launching a youth-focussed brand called Thomson Scene in an attem ...
- Millennials Exposed -- Why All The Fuss?
London Blog, Sean Hargrave - Thursday, September 18, 2014
Sorry, but someone has to ask. Why are companies and marketers ...
- Millennials Like Brands With Ecological Morals
Around the Net In MAD London, Sean Hargrave - Wednesday, September 17, 2014
Around 52 percent of UK millennials think that brands have the potenti ...
- Al Jazeera Debuts AJ+ App
Mobile Marketing Daily, Mark Walsh - Monday, September 15, 2014
Al Jazeera Media Network on Monday rolled out an app version ...
- Inside The Minds Of Millennials: Content Marketing Edition
Content Marketing Insider, Lauren Weinberg - Friday, September 12, 2014
According to a recent Mintel report on marketing to Millennials, this gro ...
- Programmatic Marketing Is The Key To Reaching Millennials
Real-Time Daily, Paul Martecchini - Thursday, September 11, 2014
Brand managers ask whether it's possible to launch branding initiatives programmatically, b ...
- The Dude Abides
Real MAD, Stan Mack - Tuesday, September 2, 2014
...
- For Millennials, WOM Is A Big Driver For New TV Viewing Choices
MAD, Larissa Faw - Monday, August 25, 2014
A new study from Horizon Media also found that despite the growi ...
- Millennials Spearhead Turn Toward Privacy
Social Media & Marketing Daily, Gavin O'Malley - Thursday, August 21, 2014
Call it a bluff, but millennials say they are determined to ta ...
- Cable Operators Lure Millennials To Monetize The Future
TV Watch, Wayne Friedman - Friday, August 22, 2014
Cable operators and other pay TV providers are continually worried about cord-cutti ...
- In Bid To Develop Young Talent, Mindshare Focuses On 'Math Men'
MAD, Steve McClellan - Tuesday, August 19, 2014
The WPP shop has completely revamped its internship program to focus ...
- Millennials Less Enthused About Pay TV
MediaDailyNews, Wayne Friedman - Tuesday, August 12, 2014
Millennials are still buying into pay TV -- but not surprisingly, the ...
- Young Car Buyers Love Online, But Eschew Social Media
The Social Graf, Erik Sass - Wednesday, August 13, 2014
Social media may or may not be useful for selling various kin ...
- Snapchat Fans More Likely Influenced By Social Media Friends
SearchBlog, Laurie Sullivan - Tuesday, August 12, 2014
No doubt about it -- Snapchat continues to gain fans who admitted ...
- Half of Financial Advisors Use Social Media for Work
The Social Graf, Erik Sass - Monday, August 11, 2014
Exactly half of financial advisors are using social media for professional purpose ...
- Hospitality Chains Get Social with Guests
The Social Graf, Erik Sass - Monday, August 4, 2014
Major hospitality chains are jumping into social media like kids in ...
- Q&A: AT&T Director of Hispanic Advertising Mariel Llenza
Marketing Daily, Aaron Baar - Sunday, July 27, 2014
Mariel Llenza, director of Hispanic advertising at AT&T Mobility, answered questions abo ...
- Red Peak Sharpens Focus On Millennials Via New RPY Unit
MAD, Larissa Faw - Thursday, July 10, 2014
Part of Hakuhodo DY Holdings, Red Peak Youth is being launched ...
- VidCon Is Proof Of The Growing Interest In Online Video
Around the Net in Video, P.J. Bednarski - Monday, July 7, 2014
Thousands of video-content creators, viral-video stars and their fans attended the fif ...
- What's a Millennial?
Research Brief, Jack Loechner - Monday, July 7, 2014
Marketers tend to focus a lot of energy on Millennials, but t ...
- Millennials Most Digitally Connected Generation
Marketing Daily, Tanya Gazdik - Wednesday, July 2, 2014
Millennials spend 14.5 hours each week texting, talking and accessing social med ...
- Your Marketing Is More Of A Bother Than A Benefit To Millennials
Data and Targeting Insider, Steve Smith - Tuesday, July 1, 2014
Remarkably, the generation that purports to be so comfortable with technology a ...
- Generational Social Media Behaviors
Research Brief, Jack Loechner - Monday, June 30, 2014
According to a new report from Fizziology, prepared by BaM, Handley a ...