Some 66% of time 18-34s watch original TV series coming from traditional TV, according to a new comScore video research study. Desktop/laptop computers comprise 19% of their time; and 6% each for tablets and smartphones.
Those in the next age bracket -- 35-54 -- jump to 84% when it comes to traditional TV; 10% for desktop/laptops; 3% for tablets, and 2% for smartphones.
Going forward, however, millennials are not likely to be big traditional TV viewers.
The study says 18-34s are 77% are more likely than average to be a “cord-never” household, having never subscribed to pay TV, with 67% more likely than average to be a “cord-cutter” household, where they stop subscribing.
The study notes that it’s not only about age but types of households that impact viewing. Of homes that are currently without pay TV services, 60% of single-person households and 52% of households without children have never had a pay TV subscription.
The report came from an online questionnaire of 1,159 respondents from August 21-28.