• by Wayne Friedman , December 11, 2014

Nielsen says millennial males spend less time on average each week watching traditional TV — only 20 hours, compared to 23 hours for millennial females. Slightly older Gen X males spend 28 hours, and even older Boomer males logged in 38 hours.

The ethnic breakdown of millennial TV viewers also differs: African-American millennial males spend more time watching content than millennial men as a whole (33 hours a week), and Hispanic millennial men watch less than the average millennial man (19 hours a week).

Asian-American millennial men spend even less time watching TV -- 11.5 hours off.

No surprise here: Whereas millennial males are low consumers of TV, they more than make up the difference online — spending significantly more time per week than any other demographic watching videos on the Internet at 2 hours, 15 minutes.

Asian-American millennial men spend the most time watching videos on the Internet — almost 4 hours watching Internet video.

Millennial men also differ from millennial women when it comes to music and social media in general — they are heavier consumers in both areas. Men tune in 11 hours and 42 minutes, versus 10 hours and 46 minutes for women.

"Watching TV" photo from Shutterstock.