- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Robert Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- AT&T's 'The Walk' Celebrates Connected Learning Center Graduate
Marketing Daily, Danielle Oster - Monday, April 28, 2025
The Walk" tells the story of Gia Duarte, whose stint at ...
- Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial
Performance Marketing Insider, Laurie Sullivan - Thursday, April 24, 2025
Perplexity CEO Aravind Srinivas said divesting the Chrome browser from Google wou ...
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 16, 2025
For years, the ad industry spoke about "the year of mobile." Combi ...
- What Yodel Does For Mobile, Why NP Digital Acquired It
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 9, 2025
An understanding of tracking and the ability to funnel data are ...
- Why Amazon, AppLovin Made Surprise Bids For TikTok
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 2, 2025
Forrester Principal Analyst Kelsey Chickering said "TikTok without its algorithm is li ...
- Study: Health Brands Dominate Mobile 'Breakthrough Moments'
Marketing Daily, Les Luchter - Monday, March 31, 2025
Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engageme ...
- Verizon Value Hires Mary Sagripanti Away From Amazon As CMO
Marketing Daily, Danielle Oster - Monday, March 31, 2025
The move followed the departure of former CMO Cheryl Gresham in Februa ...
- AT&T 'Guarantee' Campaign Extends To Famously Unpredictable March Madness
Marketing Daily, Danielle Oster - Monday, March 24, 2025
The longtime March Madness sponsor's campaign features some 10 college and N ...
- AI Predicts Gaming Behavior And Retention Rates
Data & Programmatic Insider, Laurie Sullivan - Monday, March 24, 2025
A report identifies trends and patterns expected to shape the gaming a ...
- LSU Tigers Star Flau'Jae Johnson Drafted For Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, March 20, 2025
The new partnership will include Johnson using the Samsung Galaxy S25 Ult ...
- Pedro Pascal Deals With Heartbreak In AirPods 4 Spot Directed By Spike Jonze
Marketing Daily, Danielle Oster - Thursday, March 20, 2025
The cinematic spot, which opens on a melancholy Pascal, promotes the AirPo ...
- Discord To Launch Video Ads On Mobile
MediaDailyNews, Colin Kirkland - Thursday, March 20, 2025
Discord is bringing video ads to mobile devices starting in June 202 ...
- TikTok Reminds Teens To 'Wind Down' At 10 PM
MediaDailyNews, Colin Kirkland - Wednesday, March 12, 2025
"This is a full-screen takeover with calming music to help teens rel ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- Google Project Taara Powers Access To Internet Using Beams Of Light
Performance Marketing Insider, Laurie Sullivan - Friday, February 28, 2025
Google engineers have been working on a new project that could enab ...
- Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use
Email Insider, Ray Schultz - Thursday, February 27, 2025
The revamp is powered by Amped, a recent Mailchimp acquisition. ...
- Venus Williams, WeWard Team To Highlight Walking Benefits
MAD, Fern Siegel - Wednesday, February 26, 2025
Americans rank the lowest in daily walking compared to other developed nati ...
- Retail Media Ad Impressions Surpass 75B
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
Some of the fastest-growing retailers in retail media ad impressions during t ...
- Google Defeats Antitrust Suit Over Ad-Serving Apps
MediaDailyNews, Wendy Davis - Monday, February 24, 2025
A federal judge has thrown out antitrust claims by Unlockd Media, ...
- Line Will Use Taboola To Deliver Recommendations
Publishers Daily, Ray Schultz - Monday, February 24, 2025
Social messaging app Line will integrate Taboola News, which delivers content fr ...
- Consumer Cellular Puts NASCAR's Brad Keselowski In Driver's Seat
Marketing Daily, Danielle Oster - Saturday, February 22, 2025
The pro driver pitches the idea of cutting his racing gear ...
- Straight Talk Wireless Offers Gift Card Exchange For Mobile Data Usage
Marketing Daily, Danielle Oster - Tuesday, February 18, 2025
Two Data Bank events kick off the brand's tax season promotion ...
- AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
AppLovin CEO Adam Foroughi announced this week that the company would dive ...
- ByteDance Bypasses Sell-Off Bill With 'TikTok Lite' For Android Users
MediaDailyNews, Colin Kirkland - Monday, February 10, 2025
By inviting users to download an "Android Package Kit" directly on i ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Kochava Must Face FTC Privacy Charges, Judge Confirms
MediaDailyNews, Wendy Davis - Tuesday, February 4, 2025
"The FTC has plausibly pled that Kochava's practices are unfair," U.S. Distri ...
- LinkedIn Takes On TikTok With New Vertical Video Features
MediaDailyNews, Colin Kirkland - Tuesday, February 4, 2025
LinkedIn is doubling down on video, its fastest-growing in-app element - testi ...
- Ravens QB Josh Johnson Stars In Straight Talk Wireless Ad
Marketing Daily, Danielle Oster - Saturday, February 1, 2025
Johnson, who has played for 14 teams, says he's "done with a ...