- Mobile Ad Nets Challenged On Delivery, Targeting
Online Media Daily, Gavin O'Malley - Sunday, May 20, 2012
While localization is the most popular of the targeting options offered ...
- MediaCom UK Says 18% Of Their Digital Ads Now Viewed On Mobile Screens
Around the Net in Mobile, Steve Smith - Friday, May 18, 2012
At the IAB Mobile Engage conference in the UK this week, MediaC ...
- More Brits Reading Marketing Emails On Phones
Around the Net In OMD Europe, Tanya Gazdik - Friday, May 18, 2012
The increasing impact of smartphones on how consumers interact with companies looki ...
- Vodafone India Tentatively Plans IPO
Around the Net In OMD Europe, Tanya Gazdik - Friday, May 18, 2012
Vodafone India, which is fighting the government on the issue of t ...
- Mobilizing Beyond the Cookie: Mobile Platforms Lurch Toward RTB Efficiencies
Data and Targeting Insider, Steve Smith - Friday, May 18, 2012
Mobile is far behind online technologies when it comes to tracking a ...
- NCM Reveals New Cinema Ad Products
MediaDailyNews, Erik Sass - Thursday, May 17, 2012
National CineMedia, which operates the country's largest cinema advertising network, is launchi ...
- How To Make Mobile Ads Better (Hint: Don't Start With The Design!)
Mobile Marketing Daily, Mark Silber - Friday, May 18, 2012
Many mobile ads do still suck because they were never designed ...
- Kindle Fire, Pulse App Readying Ad Programs
Mobile Marketing Daily, Steve Smith - Friday, May 18, 2012
According to reports, both Amazon and news aggregator Pulse are looking f ...
- What Does It Take To Be A Category Hit In The App Store?
MoBlog, Steve Smith - Friday, May 18, 2012
Popularity in the Apple App Store is relative. According to new calculatio ...
- Google+ No Rival To Facebook On Android
Online Media Daily, Mark Walsh - Thursday, May 17, 2012
Facebook's app and Web site were used by nearly three-quarters of U. ...
- Mobile Phone Sales Fall, Samsung Tops Nokia
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
Sales of mobile phones to end users declined in the first quart ...
- Mobile Ads Kick-Start 20% Of M-Commerce Activity
Online Media Daily, Mark Walsh - Thursday, May 17, 2012
About one in five mobile consumers pursued some type of m-commerce activit ...
- Magazines Moving En Masse To Mobile Codes
Around the Net In Media, Phyllis Fine - Thursday, May 17, 2012
Taste of Home was the only top 100-circulation magazine with no tas ...
- AppsMarketing.mobi Expands To Europe
Around the Net In OMD Europe, Tanya Gazdik - Thursday, May 17, 2012
AppsMarketing.mobi announced that Mor Kugelmann has been appointed Vice President of Marketi ...
- Verizon Promotes Tablets With New Data Plan
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 17, 2012
Encouraging the spread of connected (and ad friendly) tablets, Verizon Wireless sa ...
- Smartphones Are First Choice For Second Screen
Mobile Insider, Steve Smith - Thursday, May 17, 2012
According to IAB-sponsored research, people juggling multiple screens in the living ro ...
- The Cure For Boring Teachers: Why Mobile Gamers Play
Mobile Marketing Daily, Steve Smith - Thursday, May 17, 2012
the lure of mobile gaming may tell us a bit about w ...
- Will Vending Machines Be Your Phone's Next Tandem Screen?
MoBlog, Steve Smith - Thursday, May 17, 2012
Vending machines are about to become smart and connected. They could ...
- Russell Buckley: QR Codes Are Dead
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, May 16, 2012
Russell Buckely, who many see as the 'godfather of mobile' gave ...
- Flipboard Keeps Edge With Audio
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 16, 2012
Fighting for its title as a top tablet application, Flipboard debuted several n ...
- Trad TV Competes With Mobile For Video Viewing
MediaDailyNews, Wayne Friedman - Tuesday, May 15, 2012
Worldwide video usage on computers is now as common as watching ...
- USPS Taps SpyderLynk For 2D SnapTags
MediaDailyNews, Erik Sass - Tuesday, May 15, 2012
The U.S. Postal Service has approved 2D mobile barcodes from SpyderLynk, call ...
- Google, MMA Relaunch 'Our Mobile Planet' Trove of Global Data
Mobile Marketing Daily, Steve Smith - Wednesday, May 16, 2012
Google has reintroduced its cool interactive data reporting tool for mobile marketer ...
- American Express Has A Deal Just For Me in Behaviorally Targeted App
MoBlog, Steve Smith - Wednesday, May 16, 2012
Amex brings the local daily deal model in-house with a revision ...
- Facebook Needs Open Ad-Targeting Formats To Succeed
Online Media Daily, Laurie Sullivan - Tuesday, May 15, 2012
Facebook fails as an ad company, although it generates the majority ...
- ESPN, Twitter Co-Create Ad Programs For Sports Events
Online Media Daily, Gavin O'Malley - Tuesday, May 15, 2012
Starting with the NBA Finals, ESPN is teaming with Twitter to crea ...
- AmEx Adds Mobile Offers Service
Online Media Daily, Mark Walsh - Tuesday, May 15, 2012
American Express has introduced a mobile offers engine that recommends and ran ...
- Nielsen: Apps Still Going Strong
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
Data released by Nielsen in connection with the AppNation conference shows t ...
- Barcode Scanning Up 157% In First Quarter
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
Mobile barcode scanning continued to climb at a brisk pace in t ...
- BBC Unveils Extensive Digital Olympics Plans
Online Video Daily, Ross Fadner - Wednesday, May 16, 2012
The 2012 London Olympics could be dubbed the first-ever "Digital Olympic Games ...