- Univision Taps Ooyala For TV Everywhere Platform
MediaDailyNews, Erik Sass - Tuesday, February 25, 2014
Univision has selected Ooyala to help power its new TV Everywhere initiativ ...
- TV Is Dead; Long Live TV
Mobile Insider, Steve Smith - Wednesday, February 26, 2014
With its new movies app, Disney is trying to move to table ...
- More Tech Firms Use Mobile Marketing, But Few Boost Spending
Mobile Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Mobile played a larger role in the marketing efforts of software a ...
- OpenX Debuts Native Mobile Ad Exchange
Mobile Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the laun ...
- Android Owners Spending More per Order; Overall Mobile Up
MobileShopTalk, Chuck Martin - Wednesday, February 26, 2014
More money is being spent through mobile. As smartphone and tablet owne ...
- The M-Payment 'Duh Factor:' Try Figuring Out the Value First. No, Really This Time
MoBlog, Steve Smith - Wednesday, February 26, 2014
At Mobile World Congress, MasterCard revealed a pilot project that makes ce ...
- House Votes To Let Consumers Unlock Cell Phones
PolicyBlog, Wendy Davis - Wednesday, February 26, 2014
The House of Representatives this week passed a bill that would all ...
- The Phones Have Ears
RTBlog, Tyler Loechner - Wednesday, February 26, 2014
"Content is king," they say, and from it comes context. But wh ...
- This Time It IS Personal: Mobile Expectation And Risk Run High
Data and Targeting Insider, Steve Smith - Tuesday, February 25, 2014
A new survey by ExactTarget suggests that consumers have high expectation f ...
- Women Dominate Mobile Gaming Space
Marketing Daily, Aaron Baar - Tuesday, February 25, 2014
"As mobile gaming expands with increased smartphone and tablet penetration, we're seei ...
- Dannon 'Lego Movie' Mobile Promo Employs SMS
Marketing Daily, Karlene Lukovitz - Monday, February 24, 2014
The sweeps campaign, for the brand's new Danimals Greek Yogurt Superstars lin ...
- Accenture Video, Google Glass Explore Wearable Tech For Interactive TV
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2014
Accenture, along with telecom technology service provider KPN, has developed a pro ...
- Ad Exec Confidence Surges, Reaches Highest Point Since Recession
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2014
Driven by a surge in demand for most electronic media, especially t ...
- Single Touch Taps Ex-Toys "R" Us Mobile Exec To Head Retail Sales
Mobile Marketing Daily, Mark Walsh - Monday, February 24, 2014
Single Touch Systems, which provides messaging and other mobile services to bran ...
- WhatsApp To Add Voice-Calling Option
Mobile Marketing Daily, Mark Walsh - Monday, February 24, 2014
WhatsApp isn't resting on its laurels. Fresh off its $19 billion acquisiti ...
- HasOffers Appoints Former Glam Media, DoubleClick Exec To CRO
Mobile Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
HasOffers, the mobile attribution and analytics apps company Facebook dropped from i ...
- Time Spent On Smartphones Easily Tops Desktop
Mobile Marketing Daily, Mark Walsh - Monday, February 24, 2014
People in the U.S., U.K and Italy have taken the mobile-first zeitgei ...
- The 3 Phases of Mobile Payments
MobileShopTalk, Chuck Martin - Tuesday, February 25, 2014
It looks like we're getting into the serious first phase of mobi ...
- Welcome To Mobile World Congress: BTW, The Smartphone Is Dead
MoBlog, Steve Smith - Tuesday, February 25, 2014
A provocative report from ZenithOptimedia/Performics suggests that after the role of smartphon ...
- Broadcasters Warn Aereo Threatens Free TV
Online Media Daily, Wendy Davis - Tuesday, February 25, 2014
Calling Aereo a "direct assault" on the broadcast industry's business model, ...
- Opera Mediaworks Launches Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Mobile ad platform Opera Mediaworks on Monday announced the launch of t ...
- Zuckerberg Highlights Internet.org Initiatives, WhatsApp Role
Social Media & Marketing Daily, Mark Walsh - Monday, February 24, 2014
Facebook CEO Mark Zuckerberg has outlined the Internet.org blueprint: bring online billio ...
- Hispanics Lead Stats In Social Media Usage
The Social Graf, Erik Sass - Tuesday, February 25, 2014
The evidence keeps piling up, as more studies confirm that U.S. Hispani ...
- Is January Just a Bad Month For Online Video?
VidBlog, P.J. Bednarski - Tuesday, February 25, 2014
When you crunch comScore numbers between December and January, the online vid ...
- Satisfaction Improving For Indie Wireless Stores
Marketing Daily, Aaron Baar - Saturday, February 22, 2014
"Overall, the scores are still higher among carrier-owned stores, but the non-carri ...
- Apple Buys App Start-Up Burstly
Mobile Marketing Daily, Gavin O'Malley - Friday, February 21, 2014
Appealing to mobile developers, Apple has acquired app testing and advertising softwa ...
- Opera Unveils Sponsored Data Packages
Mobile Marketing Daily, Mark Walsh - Friday, February 21, 2014
Opera Software in 2012 introduced a service called Web Pass for mobi ...
- Target Starts Mobile Game Series For Brand Partners
Mobile Marketing Daily, Steve Smith - Monday, February 24, 2014
Retailer Target is leveraging its mobile reach on behalf of marketing partne ...
- More Mobile Shoppers Like Convenience of Websites Over Apps
MobileShopTalk, Chuck Martin - Monday, February 24, 2014
Consumers use both apps and mobile websites to shop, but more fi ...
- Facebook Video Use Rises Sharply Ahead Of Ad Launch
MoBlog, Steve Smith - Monday, February 24, 2014
A lot of us dread the prospect of auto-play video ads ...