- Emogi Partners With Kargo To Measure Ad Engagement
Mobile Marketing Daily, Ben Frederick - Thursday, July 23, 2015
Instead of just dismissing ads, a startup is asking consumers to sele ...
- In Store Mobile Shopping: 57% Want a Location-Targeted Deal
MobileShopTalk, Chuck Martin - Thursday, July 23, 2015
It's hardly a secret that many consumers use their phones in store ...
- YouTube Goes 'Mobile, Mobile, Mobile'
MoBlog, Erik Sass - Friday, July 24, 2015
There's no mistake where online video viewing trends are headed. YouTube C ...
- Mobile Shopping To $217.4 Billion By 2019
Research Brief, Jack Loechner - Friday, July 24, 2015
According to a new report from Javelin Strategy and Research, "Mobile Onli ...
- Yahoo Appoints CRO, Strengthens Mobile Search, 'Key To Yahoo's Future'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue office ...
- Mobile Taking More Of The Search Budget Amid Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
Mobile continues to drive brand budgets in search advertising as nearby search ...
- YouTube's Journey To Reinvent Television On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
YouTube CEO Susan Wojcicki promised to add virtual reality and 3D suppo ...
- Sky Wins Right For 'Near Live' Premier League Action
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
Sky Sports has secured rights to show "near-live" highlights of the Premi ...
- Twitter Fired Up For Flight Conference
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, July 23, 2015
Twitter supporters are hoping for something to get excited about on Octob ...
- 79% of Big Companies Using IoT Technologies
Connected Thinking, Chuck Martin - Thursday, July 23, 2015
Most major companies have Internet of Things initiatives in place today a ...
- Consumers' WiFi Expectations Unmet
Marketing Daily, Aaron Baar - Thursday, July 23, 2015
Consumers are expecting WiFi wherever they go, but many are still havi ...
- OTT Prominent In Households With Younger Viewers
MediaDailyNews, Wayne Friedman - Wednesday, July 22, 2015
Some 54% of homes with kids 18 and younger have watched O ...
- Microsoft Phones In Major Losses, Declining Sales
MediaDailyNews, Gavin O'Malley - Wednesday, July 22, 2015
Quantifying its bad bet on a sprawling and superseded phone maker, Microsoft ...
- I'm Not Even A 'Star Wars' Geek, And I Love Its App
Mobile Insider, Steve Smith - Thursday, July 23, 2015
A pair of new branded apps from Disney remind us that ev ...
- Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly
Mobile Marketing Daily, Ben Frederick - Thursday, July 23, 2015
A study conducted by Forensiq details the nature and scope of ...
- Weev Brings Conversation To Social Video
Mobile Marketing Daily, Ben Frederick - Wednesday, July 22, 2015
A social video startup is slowly but steadily building a group ...
- Looking for Commerce at Hill Holliday's Project Beacon
MobileShopTalk, Chuck Martin - Thursday, July 23, 2015
It's not always easy to innovate in the course of having ...
- Mobile Key To Car Sales, Facebook Finds
MoBlog, Erik Sass - Thursday, July 23, 2015
Most digital automotive ads are delivered too late in the consumer purcha ...
- Google Gets Mobile App Prototype Startup Pixate
Around the Net in Mobile, Gavin O'Malley - Wednesday, July 22, 2015
Google just picked up Pixate -- a startup that specializes in mobi ...
- Apple Watch Outpaced Early iPhone Sales
Around the Net in Mobile, Gavin O'Malley - Wednesday, July 22, 2015
In its first nine weeks on store shelves, Apple says its sma ...
- Microsoft Accused Of Spamming Mobile Users
Daily Online Examiner, Wendy Davis - Wednesday, July 22, 2015
Microsoft has been hit with a potential class-action lawsuit alleging that ...
- Smartphones Losing Some Of Their Allure
Marketing Daily, Aaron Baar - Tuesday, July 21, 2015
Despite projections that call for modest growth for smartphone sales throughout t ...
- Tour de France Coverage Sees Uptick In Viewers, Ratings
MediaDailyNews, Wayne Friedman - Tuesday, July 21, 2015
With dramatic crashes and closely fought races, NBCSN's coverage of the To ...
- Brand Must Maximize App Usage
Mobile Marketing Daily, Mark Ghermezian - Tuesday, July 21, 2015
One challenge for apps is the transfer of app design on t ...
- Mobile Programmatic Ad Campaigns On Rise
Mobile Marketing Daily, Ben Frederick - Tuesday, July 21, 2015
Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 th ...
- The Android-Apple Mobile App Gap
MobileShopTalk, Chuck Martin - Tuesday, July 21, 2015
The mobile app gap between Google and Apple continues. Google leads ...
- More Than Half Of Consumers Watch Mobile Video
MoBlog, Erik Sass - Wednesday, July 22, 2015
As recently as five years ago mobile video was a niche medi ...
- Boost Mobile's 'Come To Data' Celebrates People Attached To Smartphones
Out to Launch, Amy Corr - Wednesday, July 22, 2015
Lately, brands have been encouraging people to walk away from their smartphon ...
- David Wiesner Launches Wordless Book App, 'Spot'
Out to Launch, Amy Corr - Wednesday, July 22, 2015
Random iPhone App of the week:David Wiesner teamed up with Hought ...
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
Real-Time Daily, Joe Mandese - Wednesday, July 22, 2015
In an effort to "de-risk" the cost of buying media, a mobi ...