- Yahoo Reports Revenue Of $1.04 Billion, Search Revenue Rises
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
MaVeNS -- revenue from mobile, video, native, and social advertising -- represent ...
- Mobile Video Ads: Viewability In Eye Of The Beholder
Video Insider, Alvin Bowles - Wednesday, July 22, 2015
Viewability is a major priority in all digital advertising today, but nowhe ...
- Are Ads Ruining The Mobile Web?
Around the Net in Mobile, Gavin O'Malley - Tuesday, July 21, 2015
Advertising is ruining the mobile Web, says Felix Salmon. “The result ...
- Uber Can't Shake Text-Spam Lawsuit
Daily Online Examiner, Wendy Davis - Tuesday, July 21, 2015
In a defeat for Uber, a federal judge ruled that the c ...
- PayPal To Spin Out, But What About Contactless Mobile Payments?
London Blog, Sean Hargrave - Tuesday, July 21, 2015
Analysts seem upbeat about PayPal being spun out, but isn't it goi ...
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?
Mobile Insider, Steve Smith - Tuesday, July 21, 2015
Instagram is about to open its platform to all advertisers, using self-ser ...
- Mobile Payments Meet Biometrics (In a Big Way)
MobileShopTalk, Chuck Martin - Monday, July 20, 2015
More smartphones are coming with technology that could be the jolt th ...
- Mobile App Usage Soars (Even More)
MoBlog, Erik Sass - Tuesday, July 21, 2015
Smartphones dominate our lives, and mobile apps already dominate smartphone usage, ...
- Infusion Of Data Into Experiences Across Screens, Whew!
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
As the moderator during the opening panel at OMMA LA on Tuesda ...
- Instagram Adds Search To Web
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 20, 2015
For the first time in its nearly 5-year history, Instagram has add ...
- Cinema6/Moat Partner For A New Viewability Measure
VidBlog, P.J. Bednarski - Tuesday, July 21, 2015
Cinema6, a relatively new video content distribution ad platform, will announce wh ...
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?
Data and Targeting Insider, Steve Smith - Monday, July 20, 2015
Instagram is about to open its platform to all advertisers, using self-ser ...
- Bohan Advertising Ventures Into Startup Investing
MAD, Larissa Faw - Friday, July 17, 2015
The shop is backing bluField, a beacon tech startup. Its software integrat ...
- Mobile Payments, Restaurant Apps Don't Make the Menu
MobileShopTalk, Chuck Martin - Sunday, July 19, 2015
Despite all the mobile advancements in smartphone technology related to dining ou ...
- I'm Not Even A 'Star Wars' Geek, And I Love Its App
MoBlog, Steve Smith - Monday, July 20, 2015
A pair of new branded apps from Disney remind us that ev ...
- Dave and Busters Revamp Popular Mobile Games
Mobile Marketing Daily, Ben Frederick - Thursday, July 16, 2015
Barbecue restaurant chain Dave and Buster's has remade three of their mo ...
- AppsFlyer Develops Plan To Accommodate Facebook's Data Policy Change
Mobile Marketing Daily, Ben Frederick - Thursday, July 16, 2015
Mobile attribution and analytics platform AppsFlyer has a workaround in place f ...
- Correction: Klick Push Curates 1M Songs
Mobile Marketing Daily, Ben Frederick - Thursday, July 16, 2015
On July 15 in Mobile Marketing Daily story "Klick Push Teams Wi ...
- Corralling the Data Around Mobile Shopping
MobileShopTalk, Chuck Martin - Thursday, July 16, 2015
For some parts of mobile shopping, it's all about the numbers. Anyo ...
- An App That Lets You Buy a Bus Ticket - Anywhere in the World
MoBlog, Erik Sass - Friday, July 17, 2015
Public transportation agencies are hopping on the mobile ticketing bandwagon -- wel ...
- Google Revenue Up, Cost Per Click Down
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2015
Google reported Thursday the aggregate cost per click (CPC) across its netwo ...
- 'Mobilegeddon' Hits Non-Mobile Brands With 10% Traffic Fall
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
Brands with websites not optimised for mobile have suffered a 10% d ...
- What Marketers Need to Learn About Ad Fraud
Around the Net in Mobile, Ben Frederick - Wednesday, July 15, 2015
Everyone could stand to know a little more about fraud in mobil ...
- Facebook Drops $60M On Virtual Reality Tech
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, July 16, 2015
Continuing to invest in virtual reality, Facebook has reportedly agreed to dr ...
- Apple S-News-zzz?: Aggregated Media Is The New Bland
Mobile Insider, Steve Smith - Thursday, July 16, 2015
In its beta version, Apple's News aggregation app does what Apple ten ...
- WPP's Xaxis Begins Trading 'Click-To-Call' Ads
Mobile Marketing Daily, Ben Frederick - Wednesday, July 15, 2015
Light Reaction, the new, mobile-focused unit inside WPP's Xaxis, on Wednesday announc ...
- Klick Push Teams With 3 Email Marketers To Push Engagement
Mobile Marketing Daily, Ben Frederick - Wednesday, July 15, 2015
Klick Push is expanding its sphere of engagement. The company announced thr ...
- Gannett Tweeks Gravity Ad Units For Mobile
Mobile Marketing Daily, Ben Frederick - Wednesday, July 15, 2015
USA Today publisher Gannett announced a mobile iteration of its Gravity vid ...
- InMobi Launches Miip, Discovery Platform
Mobile Marketing Daily, Ben Frederick - Wednesday, July 15, 2015
InMobi, a Bangalore-based company, unveiled Miip last night, a discovery platform th ...
- 280 Million Mobile Phone Addicts, Up 59% in a Year
MobileShopTalk, Chuck Martin - Wednesday, July 15, 2015
Are you a mobile addict? If so, you're one of 280 milli ...